Have you recently built an eCommerce website only to get frustrated with low sales numbers and lacking traffic? For many first-time WordPress eCommerce website owners, this feeling is well-known and can often even lead to the abandonment of the store. Luckily, there are a number of eCommerce strategies and tools available to help your website climb search engine result rankings as well as increase your sales.
If you’re ready to see your sales skyrocket in 2020, take some time to read this list of Wordpress eCommerce strategies to see results!
6 Best WordPress eCommerce Strategies
#Tip 1: Generate Leads (and Grow Your Email List) With Landing Pages
Landing pages are a simple way for you to build your email list. When a user follows a given link, they are prompted to enter their email in exchange for a coupon code to use on your website. This discount may be for ten percent off of their purchase or for free shipping – the value is determined by you.
In order to create an effective landing page, you will need an attention-grabbing header and briefly sum up what you are offering. Ideally, your landing page will have little to no links that can lead the user away from the goal of capturing their information.
The one link you absolutely should include would be to your website’s privacy policy. This helps your customers feel safe about giving you their information, that you won’t spam them or sell their email for profit.
Because landing pages are so simple to create, you can opt to use a few of them based on each of your marketing campaign’s goals.
#Tip 2: Ensure Your Emails Are Opened
While you could take your new email list and send out a generic mass email about your sales, products, or company-related news, it is far better to send out more personable emails. To do this, you can use data from your website to see which users are viewing certain products, adding items to their ‘favorites’ list, or even abandoning their carts.
Once you’ve gathered your data, you can perform a mail merge from Excel and upload your data to Google Sheets. From there, you can divide your email list out to personalize the content to the recipients and even add their first name to help increase the likelihood of avoiding the delete button.
Be sure that your email’s subject line makes the reader want to open the message, and once they do, keep the message short, simple, and to the point to see the highest possible conversions.
Additionally, the account that you send your marketing emails from shouldn’t be a generic department (think: [email protected]) and should be mobile-friendly.
#Tip 3: Get to Blogging
Blogging isn’t quite what it was back in the early 2000s; it is now used as a way for search engines (and people) to find your website based on the keywords that are applicable to your business. Utilizing these keywords to boost search engine results is called Search Engine Optimization.
How to start a blog using WordPress
You can absolutely have blogs that are about your products and try to sell them but you should also offer other types of content. This content may include lists, general company news, and how-to articles.
Of course, an SEO friendly blog will help your website rank better, but if you choose to provide helpful content that isn’t just a sales pitch, your customers will look forward to your blogs, seek them out, and possibly share them. Sharing, of course, creates more traffic, visibility, and brand recognition.
As your blog content grows and acquires backlinks from other high-authority websites, your eCommerce store will begin to have better web authority. This web authority simply shows that your site is trusted by other websites and internet users and is another way to improve your search engine results ranking.
There are many professional websites that are offering multiple resources that can help you begin building your blog to fit SEO standards.
Some of these professional websites will help guide you in finding keywords to help your blog rank while other websites may offer writing and editing services, link building, or simply design tips.
If you are able to write your own blogs, do so – no one has a better idea of your company, your products, and plus this option can save you money.
#Tip 4: Stop Cart Abandonment
You know people are adding items to their shopping cart on your website but your sales aren’t reflecting it – what gives?! This is a problem known as cart abandonment and can be caused by a number of issues. Luckily, most of these issues are easy to fix and can be done with minimum effort.
For your eCommerce website to be successful in lowering the number of abandoned carts, you must be sure that your check-out process is straightforward and that the forms don’t take too long to fill out. This process also must be mobile-friendly.
Another problem that can add to your cart abandonment misery is high shipping fees. Yes, shipping is expensive but if you offer a promo code on your landing page or free shipping on orders above a certain dollar amount, you can help reign in these costs and make the customer more inclined to buy.
You may also want to look at your payment options as many people are becoming more cautious about entering their personal information into websites that they aren’t familiar with. Typically, this isn’t a problem for return users but can stop a new buyer in their tracks.
Here is a checklist, you should refer to so as to optimize your checkout page and reduce your cart abandonment rate.
Another great idea is using CartBack – a WooCommerce plugin to reduce cart abandonment rate and reach your customers via Facebook Messenger.
Now you can test how it works here: CartBack – WooCommerce Abandoned Cart & Remarketing in Facebook Messenger
#Tip 5: Design or Revamp Your Logo
Your logo is like a promise to customers. It serves as a short reminder to each patron as to who you are, what your company stands for, and what it is you do. A well-designed logo can serve your business for years and help create brand recognition with people who have never made a purchase.
Your logo can ultimately lead to brand loyalty and a sense of trust from consumers; it can also help increase your sales once it has become recognizable.
To design a perfect logo for your business, you will need to consider the color scheme that you prefer and the colors of your website. Ideally, they should somewhat match or at least complement each other. Aside from the colors you wish to use, you should consider the font (if any), shapes, and the use of negative space.
Each of these aspects can have a psychological effect on how people perceive your brand. When a logo is executed correctly, websites tend to see a higher rate of return customers; when the logo design is poorly done, customers tend to avoid your site without ever realizing why.
Once you’ve perfected your design, you will need to replace the existing logo on your website. This process is relatively easy, but you will want to ensure that all areas that your logo appears in are included to avoid confusing customers.
# Tip 6: Think Bigger
You wouldn’t have decided to open an eCommerce store if you didn’t believe it would be successful. However, what many store owners miss out on is the opportunity to sell their products abroad.
In order to do this, though, you may have to translate your website into various languages. Even if you are choosing to only sell domestically, there are still a large number of Americans and permanent residents who do not speak English as their first language. Giving non-English speakers the ability to read your website in their native tongue will help increase conversions in these markets and give you an edge over your competition.
Another eCommerce strategy to increase your sales conversions would be to have a video gallery of your products. Creating this type of gallery allows users to get a better idea of the details of each item which will help them make a decision, build trust in your company, and potentially reduce the number of returns.
If having a video gallery isn’t possible, or you don’t have the time to create one for every product you offer, at least consider including several high-quality images. When choosing images for your eCommerce site, opt for photos with a plain background with great lighting; if you are selling secondhand goods, be sure to include pictures of any damages or normal wear and tear on the product.
To really set your website apart from your competitors, consider your current customer service options. Do buyers have to email and wait for a response? Is there a contact phone number or a frequently asked questions page?
Ideally, your business has an FAQ page where the most common questions are answered. Additionally, there is a contact phone number with operating hours and an email address for support.
Another option to provide customer care would be live chat options. Choosing to have a live chat feature on your page allows for one representative to handle multiple issues at once which lessens the need for multiple phone lines and helps buyers answer immediate questions quickly.
Implementing These Changes
It can be tempting to look at this list and want to apply all of the suggested advice. If you have the know-how and desire, it can be done. However, most of these eCommerce strategies will take a bit of time and effort to implement.
In order to get the most out of these eCommerce strategies, you may want to tackle them one by one, further researching each possible opportunity. There isn’t necessarily a particular order as to which one will have the most impact. Instead, these are meant to address several parts of your website, creating a holistic approach to increase your sales!
1 Comment on “6 WordPress eCommerce Strategies To Boost Your Online Sales in 2024”
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