How to Change the Logo & Site Title in WordPress: A Beginners Guide

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What’s the first thing you notice and remember about a website?

You guessed it right – it’s the logo.

A website’s logo is a crucial branding tool. That’s why most websites place it in the top-left corner. When visitors visit a webpage, this is the first place their eyes are drawn to.

One of the first things you want to do after setting up a WordPress website is to add a logo.

In this article, you’ll learn:

  • Why a logo is important for your WordPress website?
  • How to make a logo for free (or cheap)?
  • How to add or change your website’s title and logo?

And as a bonus, you’ll also learn how to change to a logo on the login page of your WordPress website.

Let’s dive in…

Importance of logo for your WordPress website

The logo is a critical component of your website’s brand. It’s important because:

  1. A logo creates an identity. It helps brand your website, communicates ownership, and creates recall value.
  2. A logo invites attention. People are drawn to interesting design and colors. Logos, done well, can help pique interest in their minds and make them at least take a look.
  3. A logo helps you stand out from the competition by creating recall value within your audience.
  4. A logo improves brand loyalty as your audience becomes more familiar with your business.

Take a look at these logos.

Importance of Logo

Even without a brand name, almost every reader would be able to recognize the businesses behind these. That’s how powerful logos can be.

Now that you know why you need a logo for your website, let’s look at various ways you can create a logo.

How to make a logo on a tight budget?

Creating a logo identity for your business depends on your budget. You can make a logo using free tools or you can hire a brand agency and spend millions crafting your brand.

I’ll assume you’re on a tight budget (or why would you be reading this article). Here are three ways you can create a logo without spending a fortune:

  1. Free online logo maker tools: This online logo maker tool by Shopify is not only free, but it also creates a logo in a breeze. A few clicks and minutes later you’ll have a great looking logo ready for your website. You also have other free online logo makers including this and this.
  2. Hire a designer via Fiverr and get a reasonable looking logo designed for a very low price. Keep in mind though – you’ll get what you pay for.
  3. Logo design on a budget: Don’t have a creative bone? But can spend some money? Run a contest and get a beautiful looking logo designed for your brand. Several websites offer this service including DesignCrowd and CrowdSpring.

Running a design contest will help you in the following ways:

  • As a part of the contest, you need to give a brief to the contestants. This brief not only helps the contestants but also helps you clarify your brand ideas.
  • Instead of working alone or with a single design firm, a contest allows you to see the work of many designers and choose the best design. This might help you discover ideas that you’d otherwise never have thought.

How to change the site title in WordPress?

While your shiny new logo is getting ready, you don’t want to leave your website without a brand. Of course, the site title is no match for a beautifully designed logo. But it’ll have to do while your logo is getting designed.

Adding or changing your site title depends on your WordPress theme. Most WordPress themes come with options that’ll help you customize your site title.

There are two ways you can change the site title in the WordPress admin dashboard:

#1. Change the Site Title from the Customizer

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To change your site title from the customizer:

  1. Go to Appearance >> Customizer.
  2. Expand the Site Identity section by clicking on it.
  3. Change the Site Title.
  4. Hit the Publish button.

#2. Change the Site Title from Settings:

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To change your site title from settings:

  1. Go to Settings >> General.
  2. Change the Site Title.
  3. Hit the Save Changes button.

Like the site title, the WordPress theme you’re using on your website dictates how you can add or change the logo on your website.

All our themes come with an easy way to customize your site logo from your WordPress dashboard. To add or change your logo:

  1. Go to Appearance >> Customizer.
  2. Expand the Site Identity section by clicking on it.
  3. Upload your logo image file (gif, jpeg or png).
  4. Hit the Publish button.

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While this is the standard way to set your logo, some themes also give you an option to set the logo from the Theme Options. Typically, theme options are available under the Appearance menu in the WordPress dashboard.

If you don’t see an option to upload your logo, chances are your theme does not support this feature.

If it’s one of those themes, hire a WordPress developer to add your logo to the theme. While some sites suggest you can do it yourself from the Theme Editor, there are a couple of reasons why I won’t recommend this.

  1. Any changes you make from the Theme Editor will be overwritten when you update your theme.
  2. You can create serious security and SEO holes in your website if you don’t know what you’re doing.

A WordPress developer will create a child theme and override the theme header file to add a logo to your website.

This doesn’t apply to everyone.

However, if you’re planning to host a multi-author blog or a membership website, you may also want to brand your login page.

By default, the login page comes with the WordPress logo. But with a free WordPress plugin or a few lines of code, you’ll be able to add your own logo to the login page as well.

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Here are three plugins that’ll help you add a custom logo to your site’s login page.

With this plugin, all you have to do is add a file named login-logo.png to the wp-content directory of your WordPress installation and you’re done.

This plugin, however, requires your logo image to be exactly 312px wide and has no options for a custom width logo image.

The WP Custom Admin Login Page Logo does one better than the above plugin.

It allows you to upload a custom logo from the WordPress admin dashboard and add custom CSS styles to your login page.

#3. Custom Login | Login page Styler

This plugin has the most features of these plugins.

It not only lets you customize the login logo but the entire login process. This includes – Google captcha, limit login attempts, custom redirects after login and custom templates for the login page.

But don’t limit yourself to these three plugins. There are a bunch of free login page customization plugins on the WordPress.org plugin repository.

Conclusion

A logo is critical to your website’s brand identity.

You can create a logo using free online tools or for a few hundred dollars by running a logo design contest.

Customizing your site’s title or logo largely depends on your theme. If your theme supports it, the WordPress customizer makes it easy to add or change your site’s identity.

In addition, you can also use a free WordPress plugin to provide a uniform brand experience by customizing your login page as well.

What’s your favorite brand/logo? Share in the comments below.

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