What is Personal Branding? How to Make Personal Branding Websites?

Have you ever wondered what makes you stand out in a crowd? 

In a world with countless people, personal branding is the secret to standing out and making a good impression. 

A personal brand is your unique mixture of skills, experience, personality, and know-how these features promote you and tell your brand’s story reflecting your behavior, spoken and unspoken words, and attitudes.

It’s a professional image of how you look in real life combined with how the media portray you and the impression that people gain from the information they find about you online.

These can develop organically and potentially very quickly, or you can work on your brand to portray the person you want to be.

This article will dive into the fascinating world of personal branding, exploring its definition, importance, and practical tips for building a solid and authentic personal brand website.

So, buckle up and get ready to unleash your unique self!

Defining Personal Branding

Personal branding is similar to developing a distinctive look that reflects who you are and what you stand for. It concerns how you want people to perceive and remember you.

Just like a superhero has a unique costume and powers, your brand is like the special superpower that sets you apart from others.

Importance of Personal Branding in the Digital Age

Since a personal brand enables you to emphasize your talents and interests, it increases people’s sense of familiarity and trust in you—even if they have never met you. 

This is a strategy that politicians use to win elections. People vote for those they consider to be familiar and reliable. 

People will buy from you without you having to sell to them; they’ll buy what you provide, suggest more to their friends, and help you expand your audience.

Here are some reasons why personal branding is crucial in this digital era:

Personal branding has become increasingly important in the digital age due to the widespread use of the internet, social media, and online platforms. 

Key Elements of Personal Branding

Here are some of the essential elements of personal branding:

• Identifying Your Unique Value Proposition
  Personal branding depends on a firm understanding of your values, interests, strengths, and distinctive characteristics. Finding your uniqueness and what you want to be remembered for is necessary.

• Defining Your Target Audience
  Knowing your target audience will help you customize your personal brand message and positioning to appeal to them. You can effectively connect with people if you know their requirements, preferences, and interests.

• Crafting Your Brand Persona
  Making your own personal brand message, tagline, and visual components like a logo, color scheme, and overall aesthetics are all necessary steps in creating a distinctive brand identity. This develops a consistent and enduring brand image.

Creating a Personal Branding Website

Creating a website for your personal brand can be crucial in establishing an online presence and reaching a wider audience.

You might be asking how non-techies can be expected to design beautiful webpages without knowing how to code if you’ve never constructed a website before. 

Luckily, WordPress makes it easy to create a website! 

We will take you through the step-by-step process of creating a brand’s website using WordPress. 

Step 1: Setting up WordPress

Before you install WordPress, you will need a domain name and a web hosting provider.

We recommend you consider Kinsta hosting.

For setting up your WordPress website, Kinsta Hosting is the ideal choice.

You receive incredible uptime, quick load times, and 24/7 professional support with Kinsta. 

Thanks to their infrastructure built on the Google Cloud Platform, you will get the strength and security you need to run your website successfully.

By handling all the technical concerns, Kinsta’s managed hosting solution allows you to concentrate on your content and business.  

After choosing a hosting provider, you’re ready to install WordPress. 

Simply download and unzip the WordPress package.

Step 2: Installing the Responsive Starter Templates plugin

Now that WordPress is set up, let’s install the Responsive Starter Templates plugin.

You can do this by going to the WordPress plugin repository and searching for Responsive Starter Templates. 

Once you’ve found the plugin, click “Install” and activate it.

The Responsive Theme by CyberChimps complements it beautifully.

Step 3: Importing a Starter Template

Now that the plugin is installed, let’s import a starter template. 

To import a template, go to your WordPress dashboard.

Look for the “Responsive Starter Templates” section.

Responsive Starter Templates has a wide range of pre-designed templates, so take your time and pick one that best fits your needs. 

To determine whether this template suits you, preview it here before installing it.

Next, click the “Import Site” button and wait for the template to import. This process may take a few minutes, so be patient.

The plugin will import all the template elements into your WordPress website, including the layout, colors, fonts, and images. 

Once done, click on the “Launch Site” button.

And here’s how you get your brand’s website ready in less than 5 minutes.

Step 4: Customizing Your Website

After importing the template, it’s time to personalize your website by altering the logo, inserting your own images, and modifying the color scheme to suit your brand.

You can create and modify pages and posts to present your offerings and services. The Responsive Starter Templates plugin provides unlimited options.

Crafting Compelling Content

To properly engage and grab the interest of your intended audience, you must create valuable and captivating content. 

The objective is to convey information that resonates with your readers or viewers, whether you’re writing a blog post, making social media content, producing videos, or developing infographics. 

Here are some key points to consider when crafting compelling content:

• Developing a Content Strategy
• Writing an Engaging About Me Page
• Sharing Thought Leadership Content
• Publishing Case Studies and Success Stories
• Incorporating Multimedia Elements

Building Your Online Presence

Building and maintaining a powerful online presence is essential for personal branding in the digital world.

It involves meticulously creating and managing your internet identity to impact how others view your professional image.

Keep the following elements in mind:

• Leveraging Social Media Platforms
• Networking and Engaging with Your Audience
• Guest Blogging and Contributing to Industry Publications
• Participating in Online Communities and Forums

Managing and Monitoring Your Brand Website

Managing and checking your personal brand successfully is crucial in the current digital era.

Here are some points to consider:

• Tracking Online Reputation

Whether you are an individual or a business, you should keep an eye on your internet brand.

However, manually searching the Internet takes a lot of time and is difficult. Fortunately, several monitoring programs are available, many of which are free. Data is available at your fingertips thanks to apps like:

1. Google Alerts
2. Social Mention
3. Hootsuite and many more.
   

• Responding to Feedback and Reviews

It’s critical to proactively track both positive and negative mentions about you and your business so that you can react appropriately. Again, think proactive, not reactive.

• Handling Negative Press and Crisis Situations

As you develop your brand online, you will encounter unpleasant individuals who respond negatively to your articles.

Utilizing social media sites like Twitter, LinkedIn, and Facebook provides a platform and allows others to express their opinions about you.

Here are some points to keep in mind while handling negative feedback:

1. Don’t be defensive.
2. Be apologetic and humble.
3. Correct misinformation and offer proof.
4. Reinforce facts to improve credibility.
5. Promote the positive sides of your brand.

• Updating and Evolving Your Brand Strategy

The capacity to change is crucial for many companies to expand, endure, and dominate their markets.

This is because market dynamics, consumer demands, and consumer desire are constantly changing, so what works now might not work tomorrow.

Smooth and continuous brand evolution is crucial for your company to remain relevant to your target audience.

Measuring Success and Impact of Personal Brand’s Website

Key Metrics to Track

Here are some key metrics to track the success of your Website:

Analyzing Website Analytics

Website engagement metrics track how frequently visitors engage with your online presence and brand. These statistics can show you where your website visitors typically go, how long they stay there, how frequently they visit, and how they got there.

Traditional website analysis generally falls into three categories:

1. Search Engine Optimization (SEO)

SEO analysis takes many forms, and the most common actions include the following:

• On-page SEO audits
• Website search engine ranking analysis
• Backlink analysis

2. Speed

There are two main problems with slow-loading websites: users don’t like them, and, as a result, neither do search engines. That’s why speed testing is a second key area of website analysis.

You can also use one of the following tools:

• GTmetrix
• Pingdom
• WebPageTest 

By analyzing key metrics like page size, load time, HTTP requests, image compression, and browser caching, you can access the data you need to speed up your site and give your users a smoother experience.

3. Traffic

Traffic analysis helps you monitor the volume and activity of visitors to your website and determine your most successful pages and traffic generation techniques. 

To understand the why behind the what, try integrating Google Analytics with Hotjar.

Competitive Analysis

Almost all online businesses have competitors who offer a similar product, service, or experience to the same target audience.

Competitive analysis is the practice of identifying and analyzing competing companies, quantifying the threats they pose, and finding opportunities and advantages that can be uniquely leveraged in your business. 

Researching competitors is a key part of SWOT analysis (Strengths, Weaknesses, Opportunities, Threats). 

Competitor analysis tools like SEMRush or SimilarWeb can also help you discover insights about how popular competitors’ websites are (traffic volume) and how customers find them (traffic source).

Monitoring Social Media Engagement

The level of interaction with your social media followers is measured by social media engagement.

They demonstrate whether your audience is interested in what you say and willing to engage with your brand.

Some metrics to track are:

1. Likes
   Followers have liked the number of times a social media post on a specific social media site.

2. Comments
   How frequently do your followers leave comments on your content? A high number of comments isn’t always a good thing. Keep in mind that they might be favorable or unfavorable.

3. Applause rate
   Applause rating only records interactions that are favorable or that are approved. This includes liking a post, saving it, retweeting it, and more.
   
   Here’s how you calculate it:

4. Average engagement rate
   This measure divides the entire number of followers on your social channel by the sum of all the engagement a post generates, including likes, comments, saves, and favorites.
   
   It demonstrates how interesting your article was as a whole.
   
   Here’s how you calculate it:

5. Amplification rate
   This is the frequency with which your fans share your material with their friends. This number could comprise shares, retweets, repins, and programs, among other things.
   
   In essence, a high amplification rate indicates that your followers want to be linked to your brand.
   
   Here’s how you calculate it:

Evaluating Brand Perception and Recognition

What do you think of when you hear the words “coffee,” “soft drinks,” “Fast food,” and “Smartphone”?
Your answers probably looked something like Starbucks, Coca-Cola, McDonald’s, and Apple.

That’s brand awareness in action.

These brands have become synonymous with their respective product categories due to their widespread recognition, market dominance, and consistent branding efforts.

• Paid vs. Organic Search Traffic

Paid traffic refers to visitors who visit your website through paid methods, such as pay-per-click (PPC) ads or social media posts. In contrast, organic traffic describes visitors who arrive at your website through free means, such as search engine optimization (SEO) or social network postings.

• Branded Search Volume

Branded search volume indicates the amount of search traffic generated from branded keywords. In other words, it indicates that people know to look for your brand when they need related products or services.

• Brand Awareness Surveys

Businesses may evaluate brand awareness through surveys to determine how effectively customers recognize their brand.

These surveys target a market beyond a brand’s existing client base. The general public, geography (mainly for local companies), products and services, and other factors may determine a brand’s target market for various brands.

• Organic Search Share of Voice

One of the most effective ways to measure brand recognition is to understand your organic share of voice.

In essence, it compares you to your top competitors and provides information about your overall visibility in search results for particular keywords.

Some tools like Semrush, Ahrefs, and other keyword research tools can do most of the work involved in identifying a share of voice for you.

Conclusion

A business is nothing without a personal brand behind it.

However, this does not mean you must forsake your business for your brand. Instead, having a clear and purposeful strategy for the two would be best.

Personal branding can only be effective if backed by a solid business strategy.

If you enjoyed this article, don’t forget to dwell on these too:

• A Guide To Branding A Website
• How To Make A Business Website Using WordPress- A Step-By-Step Guide
• Ignite Your Travel Brand: Top WordPress Agency Themes

Do you need help to create your personal website? Try Responsive Theme now!