8 Best Tips for Branding Your Website
Imagine that your company’s website is a digital storefront, serving up your audience’s first impression of a product or service.
Because this first impression leaves a lasting imprint, you should pay extra attention to how you convey your brand identity on every page.
While there may be hundreds of websites selling similar products or services, your brand identity can set you apart from the pack and make your offering feel more unique.
Having parallax scrolling on a website is a fantastic option for brands with a single page website.
There are several ways to ensure your branding shines through your website, depending on your goals.
Here are 8 tips designed to help you branding your website and stand out from the competition.
Table of Contents
Have a Clear Goal for Your Brand’s Website
Websites are created for different reasons and understanding why you’re building one is the first step towards developing a brand having maximum impact at first glance.
Defining your website’s goals helps you understand the best way to present yourself to your prospective audience.
Begin by answering some of these questions:
1. Why are you building the website?
2. What is your goal?
3. What is your value proposition?
4. What factors differentiate you from your competition?
These questions may not cover every attribute and feature, but they can help crystalize your values and form an angle to approach your branding.
Invest in a Good Logo for your Brand
Your logo is one of the first things people notice when they visit a website. Your logo is a key part of your brand identity.
There are two or three ways to change the logo in WordPress after you install a theme. For websites, it’s a good idea to have a logo with a tagline so that visitors know at a glance what your site is about.
It pays to invest in a good logo design. You can use sites like 99designs or Freelancer to find a designer.
If you can’t afford to pay out for a professional designer, which can set you back a few hundred bucks, you can use an online logo maker, if you go this route check out Tailor Brands they do quality logos for very affordable prices.
Choose The Right Theme for your Brand’s Website
There are so many website themes available in the market, each catering to a different type of niche.
You must choose a theme that complements your website. For example, if you are starting a blog or a news website you must choose a theme that with minimum designs and that improves the readability.
If you wish to start an ecommerce store, you’ll need a fast and customizable theme because 90% of your pages will have products.
The most important thing is that your website theme must be responsive, i.e. it must adjust to the different layout of the screen sizes.
With the Responsive WordPress theme by CyberChimps, you don’t have to worry about your website responsiveness any more.
The theme comes with 40+ ready-to-use templates that you can just import, edit the content, and launch your website.
Check some of the free templates by Responsive theme:
Ready to use website theme specially designed for lifestyle and fashion blogs. Just import the theme with a single click of your mouse.
The theme comes with an integrated contact form to increase your email inquiries.
Travel blog is a minimalist WordPress theme especially designed for all the travellers who want share their experiences with the world.
It comes with pre-designed blog pages, home page, about page so you can get your website up & running within minutes and don’t have to waste building everything from scratch.
You can check out more responsive ready-to-use templates like these that have been created for different type of niches.
These themes are great way to brand your website with their feature feature rich and customizable designs.
Pay Attention to Your Colors on the Website
Several studies demonstrate that colors can elicit emotions and behaviors from viewers.
Before you randomly select colors, think about your brand identity and values. Translate these to basic emotions (‘energetic’, ‘optimistic’, ‘serious’, etc.,).
With those emotions in mind, find colors that transmit your values. This will give your branding a subtle way to bring readers into the specific mindset you want your website to instill.
When applied appropriately, the right color combination can help you create separation and transmit your site’s value proposition.
Be Consistent with Your Style
Once you’ve established your goals and the foundations of your brand, it’s important to stay consistent and on-message.
Cohesion is the result of working hard to create a consistent voice, visual style, and even a steady content format.
Work on developing a style guide based on your initial branding work, including the way your articles are formatted, how visual content appears on your site, and even the vocabulary you employ.
This will inspire greater familiarity and define a style that makes you instantly recognizable.
Think About Your Site’s Layout
Visitors to websites exhibit similar patterns when they view content. Understanding where the ‘hot-zones’ of vision and readability are located can help you highlight specific aspects of your brand identity more clearly.
Studies have shown that people view websites from left to right, with the top-left corner taking the most attention.
Place important branding elements such as your logo and tagline in the most visible areas to encourage instant recognition of your brand.
Find the Right Outlets to Spread your Website’s Message
No matter what field your website represents, it’s important to find ways to draw readers in.
With the amount of channels available to promote your website, finding one that is consistent with your brand identity is important.
Find outlets—websites, social platforms, applications—that align with your brand’s values and style and become active on them.
This will help you find readers that are more likely to connect with your website, building you a better funnel to attract viewers.
Have a Cohesive Content Strategy
Today, user acquisition is moving away from traditional ads and toward long-form content. Moreover, your website needs to have fresh and engaging content to keep readers interested.
However, simply adding random content can have an adverse effect on your readership.
Spend time creating a content strategy, choosing the right theme that resonates with your brand identity and audience concurrently.
This will give readers value when they visit your site and reinforce your branding. Additionally, it will help you draw in new readers from other parts of the web.