A Guide to Branding a Website: 8 Essential Tips for Building a Strong Online Presence

Are you looking for amazing tips for branding a website?

Imagine that your company’s website is a digital storefront, serving up your audience’s first impression of a product or service. 

Because this first impression leaves a lasting imprint, you should pay extra attention to how you convey your brand identity on every page. 

While hundreds of websites may sell similar products or services, your brand identity can set you apart from the pack and make your offering feel more unique.

Having parallax scrolling on a website is a fantastic option for brands with a single-page website.

Depending on your goals, there are several ways to ensure your branding shines through your website. 

Here are 8 Tips Designed to Help you Brand a Website and Stand Out From the Competition:

1. Have a Clear Goal While Branding a Website

Websites are created for different reasons, and understanding why you’re building one is the first step towards developing a brand having a maximum impact at first glance. 

Defining your website’s goals helps you understand the best way to present yourself to your prospective audience.

Begin by answering some of these questions: 

1. Why are you building the website? 

2. What is your goal? 

3. What is your value proposition? 

4. What factors differentiate you from your competition? 

These questions may not cover every attribute and feature, but they can help crystalize your values and form an angle to approach your branding.

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2. Invest in a Good Logo for Your Brand

Your logo is one of the first things people notice when they visit a website. Your logo is a key part of your brand identity. 

There are two or three ways to change the logo in WordPress after you install a theme. For websites, it’s a good idea to have a logo with a tagline so that visitors know at a glance what your site is about.

It pays to invest in a good logo design. You can use sites like 99designs or Freelancer to find a designer.

If you can’t afford to pay for a professional designer, which can set you back a few hundred bucks, you can use an online logo maker; if you go this route, check out Tailor Brands. They do quality logos for very affordable prices.

3. Choose The Right Theme for Branding a Website

So many website themes are available in the market, each catering to a different type of niche. 

You must choose a theme that complements your website. For example, if you are starting a blog or a news website, you must choose a theme with minimum designs that improve readability. 

If you wish to start an ecommerce store, you’ll need a fast and customizable theme because 90% of your pages will have products.

The most important thing is that your website theme must be responsive, i.e. it must adjust to the different layout of the screen sizes. 

With the Responsive WordPress theme by CyberChimps, you no longer have to worry about your website responsiveness. 

The theme comes with 40+ ready-to-use templates that you can just import, edit the content, and launch your website. 

Check some of the free templates by Responsive theme:

Lifestyle WordPress Theme

Lifestyle WordPress Theme is a versatile and user-friendly theme designed for lifestyle bloggers, influencers, and websites.

This theme is packed with features to help you create a dynamic and professional online presence, including a custom header and background, several post formats, and a responsive design.

One of the unique selling propositions of this theme is its beautiful and modern design, which is sure to make your website stand out. Lifestyle WordPress Theme also includes several customizable widgets and widget areas to help you add extra functionality to your site.

WordPress Travel Blog Theme

Travel Blog WordPress Theme is a must-have for anyone looking to start a travel blog or share their travel experiences with the world.

This theme has a clean, stylish design and several key features to help you share your adventures.

It also includes a powerful blog platform, making it easy for you to share your stories, travel tips, and photos with your audience.

You can check out more responsive ready-to-use templates like these that have been created for different types of niches. 

These themes are a great way to brand your website with their feature feature-rich and customizable designs.

4. Pay Attention to Your Colors on the Website

Several studies demonstrate that colors can elicit emotions and behaviors from viewers. 

Before you randomly select colors, think about your brand identity and values. Translate these to basic emotions (‘energetic,’ ‘optimistic,’ ‘serious,’ etc.).

With those emotions in mind, find colors that transmit your values. This will give your branding a subtle way to bring readers into the specific mindset you want your website to instill. 

When applied appropriately, the right color combination can help you create separation and transmit your site’s value proposition.

PANTONE Color Of The Year 2020- Classic Blue

5. Be Consistent with Your Style

Once you’ve established your goals and the foundations of your brand, it’s important to stay consistent and on message. 

Cohesion is the result of working hard to create a consistent voice, visual style, and even a steady content format.

Work on developing a style guide based on your initial branding work, including the way your articles are formatted, how visual content appears on your site, and even the vocabulary you employ. 

This will inspire greater familiarity and define a style that makes you instantly recognizable.

6. Think About Your Site’s Layout

Visitors to websites exhibit similar patterns when they view content. Understanding where the ‘hot zones’ of vision and readability are located can help you highlight specific aspects of your brand identity more clearly.

Studies have shown that people view websites from left to right, with the top-left corner taking the most attention. 

Place important branding elements, such as your logo and tagline, in the most visible areas to encourage instant recognition of your brand.

7. Find the Right Outlets to Spread Your Website’s Message

Regardless of your website’s field, finding ways to draw your readers in is important. 

With the number of channels available to promote your website, finding one that is consistent with your brand identity is important.

Find outlets—websites, social platforms, applications—that align with your brand’s values and style and become active on them. 

This will help you find readers more likely to connect with your website, building a better funnel to attract viewers.

8. Have a Cohesive Content Strategy

Today, user acquisition is moving away from traditional ads and toward long-form content. Moreover, your website needs to have fresh and engaging content to keep readers interested. 

However, simply adding random content can have an adverse effect on your readership.

Spend time creating a content strategy, choosing the right theme that resonates with your brand identity and audience concurrently. 

This will give readers value when they visit your site and reinforce your branding. Additionally, it will help you draw in new readers from other parts of the web.

Conclusion

Building loyalty among a certain target audience requires branding a website in order to gain their trust and credibility. With the help of these eight best tips, you can design a website that appeals to the eye and emotionally engages its audience.

Therefore, don’t settle for a subpar website. Act now and begin creating a website that accurately represents your company.

If you loved this article, then check out our other articles too:

• Introducing White Label Feature For The Responsive Theme
• How To Choose A WordPress Theme?
• Best Marketing WordPress Themes

Thinking of building a website? Grab Responsive Theme and get started now!