Having a social media platform for yourself or your business requires hard work. In order to maintain your followers, you have to keep them engaged. One of the best ways to get your followers engaged is to use contests and giveaways. These are great ways to give your customers and interactive way to engage with you and your account. Here in this article, we will discuss the steps to set up these events as well as some great social media contest ideas.
Social Media Contest Ideas to Engage Your Customers
Step 1: Determine how you will reward the winners
Most people aren’t going to enter a contest without an initiative to do so. You need to think carefully when designating a reward for the winner of the contest. If your social media account is for a business that you have, consider giving away some of your products to the winners. Chances are, if someone is following your business then they probably like the products. Free products are a great incentive in this case. Another option for rewarding the winners is to promise them a shoutout. A shoutout is simply a way of recognizing a certain person on your account. This may be a great incentive for someone who is trying to grow their account popularity. One final possibility for rewarding the winners of a contest is to give away coupons. Coupons and gift cards for major retailers are an amazing incentive and will attract lots of your customers.
Step 2: Determine the contest you will use
The next step in the process of having a giveaway is to actually choose how the contest will work. While doing so, there are a few key things to keep in mind. First, make sure that the contest is not too hard. Your followers aren’t going to be willing to do anything too strenuous. Also, make sure the competition is fun. The best way to attract your followers is to host a contest that is actually interesting and fun to do. Lastly, appeal to your audience. Know what your audience is interested in and use that knowledge to create a well-rounded contest. To help you out as far as picking the type of contest, here are a few social media contest ideas.
A great way to engage your followers and grow your audience at the same time is to hold a referral contest. A referral contest is where you challenge your current followers to get as many people to follow you as possible. This is not too challenging for your followers to do and they will surely take part if the incentive is good enough. This social media giveaway idea needs to offer your followers something in return. Reward the follower(s) who refer the most people to your account.
Having a photo contest on your account is a great and fun way to engage your customers. A photo contest is when you challenge your followers to take the best photo they can. This photo can fall into any category. It doesn’t have to be relevant to your account, but it helps. Ask your followers to send you the photos you take. After the contest is over, you will be able to reward the winner. A great reward for this contest is a shoutout. As an incentive for the contest, inform your followers that the winning picture(s) will be posted to your social media account. Overall, a photo contest is one of the best ways to engage your customers.
Proof of subscription to your account
A great contest to set up is a proof of subscription giveaway. A lot of people who actively view your account may not be subscribed or be following you on your social media platform. As a way of urging these common visitors to actually follow you, offer a giveaway. A strategy that is commonly used on social media platforms like Instagram and Youtube is to have people comment on your post. Tell them that they need to follow you, like a few posts, then comment “done”. Inform your customers that you will randomly choose from one of the comments and pick a winner. The winner will then be rewarded with the prize you have designated. This strategy is great for not only gaining followers but also for increasing the number of views and likes that your content is getting.
We hope that this article has provided you with a good insight on how to engage your customers on social media. Social media is a powerful and effective way to market your business products or whatever you have to offer. Each of the following methods should work for you as long as you play it fair and offer an adequate incentive.