How to Embed Facebook Feed on your WordPress Website

How to Embed Facebook Feed on your WordPress Website

Even if you aren’t an ardent Facebook fan, you can’t still deny the fact that it is the largest social media platform in the world. This platform boasts more than 2.8 billion monthly active users. If you’re a practical business person, you’d definitely try finding ways to leverage this whopping audience.

One of the easiest ways to do so is by leveraging the Facebook feed on your WordPress website. This way, you can easily connect with a larger audience and grow both your website traffic and Facebook page. 

However, Facebook doesn’t offer a straightforward method to embed the feed on a website. Don’t fret out! There’s a solution. In this article, let’s find out how to embed a Facebook feed on your WordPress website effortlessly.

Benefits of Embedding Facebook Feeds on Your Website

Do you think you need a little more convincing to embed Facebook feeds on your WordPress website? If yes, here are some reasons to do it:

  • Improves Audience Engagement

Facebook feeds or posts could be captivating to your site visitors. By embedding them on the site, you offer unique and interactive content to the visitors that can increase engagement on the site. Also, by allowing your visitors to scroll through the content, you improve dwelling time on the website.

  • Builds Reliability and Authority

Your Facebook would be an amalgamation of customer reviews & ratings, user-generated content, mention posts and more that would reflect your connection with your customers. So, by posting them on the site, you can boost credible information on the site, thereby improving trust and reliability among site visitors.

  • Improves Website Appearance

Facebook feeds improve the appearance of your website with a customized, vibrant and design-oriented display. Through this, you can make the user interface of your site more enticing. Surely, you’d be putting your best foot in terms of creativity on your Facebook posts. By creating fascinating content on your Facebook, you can leverage your website’s appearance and design.

  • Boosts Search Engine Ranking

By showcasing Facebook feeds on your site, you can improve your overall Search Engine Optimization (SEO) score. Basically, search engines prefer ranking such sites that have the best user experience, authority, reliability, a good amount of traffic and informative content. Thus, by embedding a Facebook feed, you can fortify all of these factors and improve the SEO rank tremendously.

How to Embed your Facebook Feed to WordPress?

While neither Facebook nor WordPress allows you to directly embed the feed on your site, it can still be done with the REA Facebook Feed widget. Through this, you can showcase the posts from your page to enhance the overlook of your site. Follow these steps to do the same:

To begin the process, you’ll first need a page ID, Facebook developer account, and access token:

  • Copy the URL of your Facebook page
Facebook for Developers
  • A new page will open up where you’ll have to click Create App
  • Scroll down and choose None 
  • Hit Continue
  • From here, add the name of your project and click Create App
  • On your screen, you’ll see a prompt that will ask for your Facebook password; submit the same, and your app will get created
add permissions

Once done, follow these steps to continue:

  • Click More and select Tools from there
More - Tools
  • Next, click Graph API Explorer
Graph API Explorer
  • Under Get Token, choose Get Page Access Token
Get page access token - Facebook feed
  • Click Continue and choose the page
click continue
  • Click Next
click next
  • If both the boxes haven’t been checked, check them and click Done
check both boxes

Post this; the page will get linked successfully to your Facebook account. Here, the last step is to add specific permissions as mentioned below:

  • pages_manage_cta
  • pages_manage_engagement
  • pages_manage_instant_articles
  • pages_manage_metadata
  • pages_manage_posts
  • pages_read_user_content
add permissions

And now, you have the page access token.

Now, moving on to the widget settings, you can set up your Facebook account by following these steps:

  • In the Page ID column, enter the Facebook page ID
  • Enter the Facebook Page Access Token in the Access Token column
  • In the Data Cache Time column, set up the time in minutes to cache the fetched data and decrease the load times
content - Facebook feed

Moving ahead, if you wish to set up the Facebook feed on your WordPress website, you’ll find the below-mentioned customization options:

Sort ByLets you sort the fetched posts in newest or oldest order according to the date
Max Visible ItemsThe default number of posts to be showcased on page load or when loading more posts after clicking the Load More button
content feed - Facebook feed

In terms of general settings, here are some of the options you can play around with:

LayoutChange the post display layout as overlay or card
Overlay ImageSelect a default image to be showcased if the post doesn’t have an image
ColumnsThe default number of columns to showcase the posts in
Display MessageWhether to display the post body message or not
Max Message LengthRegulate the number of words displayed in the message, after which an ellipsis will be added
Display Likes, Comments and DateWhether to display the like, comment counter and date of the post or not
Open Links in New WindowWhether clicking on a post should open the link in the same window or a new one
Show Preview Content and Thumbnail Whether to display video and media related information and media on posts or not
Show Preview Host NameWhether to showcase the video host information or not
Show Preview Title & DescriptionWhether to showcase video title and description information or not
Show Load MoreWhether to showcase the Load More button or not
LabelEnter a button text to be showcased
content general - Facebook feed

In addition to the customization options mentioned above, you can also change the style by personalizing:

  • Post container
  • Space between posts
  • Border type
  • Width
  • Color
  • Border radius
  • Background type
  • Shadow

And more.

style post container - Facebook feed

Final Words

Embedding a Facebook feed on your WordPress website assists you a long way in boosting brand dominion, establishing user engagement, and developing trust in the minds of your target audience. Now that you think you’re ready to embed your Facebook feed on your WordPress website, use the REA widget and get a lot of things done with ease. 

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