Must Have WordPress Plugins and Tools for Business Websites

You need to make sure that you employ the right tools to take your business to the next level.
Website owners need plugins to improve their site speed, to outsource their regular tasks, to attract the number of customers and for many more reasons.
Having a perfect set of tools and WordPress plugins is a definite step towards success in online business marketing.
So, here’s a list of must have plugins to polish your business websites.

WordPress Tools and plugins for business sites


WP Legal Pages – WordPress Privacy Policy Generator

WP Legal Pages
WP Legal Pages is popular WordPress Privacy Policy Generator with a complete range of legal policies for your WordPress website. It is the best plugin to legally protect your WordPress website.
Some interesting WPLP Features-

  • 25 pre-built legal templates
  • Custom shortcode integration
  • Option for the latest EU Cookie Law to be added

Check Out WP Legal Pages

OptinMonster – Conversion rate optimizer

Option Monster
This is an amazing conversion rate optimizer plugin which can be used for WordPress Business websites. It is a tool that will help you capture your visitors and convert them into email subscribers. Creating appropriate campaigns, this is certainly the right way you can grow your email list.
Some of the important features include –

  • 8+ different campaign types
  • 6 interesting campaign triggers
  • Actionable insights to increase lead generation
  • Geo-location targeting

Check Out OptinMonster

Yoast SEO -Top SEO WordPress plugin

Yoast SEO
When you have your self-hosted WordPress website, the Yoast SEO plugin is one of the best tools you have. Whether you’re running a small business website or managing a professional business website, Yoast is a tool that can help you make your website search-engine-friendly. Some of the important features include –

  • Detailed content insights
  • Redirect manager
  • Interlinking suggestions
  • Readability check

Check Out Yoast SEO

Constant contact – Email marketing plugin

It is one of the best email marketing service providers. It allows you to build an email list and create interesting mailers with its customizable email templates. This email marketing plugin is suitable for beginners as well as professionals. It comes up with pro built-in tools such that now you can start with email, and then connect with people to drive business in new ways, like live events, trackable coupons, online surveys, and more.
Some interesting features –

  • Customizable email templates
  • Autoresponder
  • Easy import of contact lists
  • Insightful email reports

Check Out Constant contact

BackupBuddy – WordPress Backup Plugin

Having a proper secure backup system in place is very important for any business website. In case of any hardware failure or an attack on your host’s server, you may lose important data from your website, and it will affect your business. So, in such case, to secure your website, here is an amazing option called BackupBuddy. It’s a WordPress backup plugin that works wells against the issues like hacks, malware, user error, deleted files and running bad commands.
Some interesting features –

  • Hourly database backups
  • Database rollbacks
  • Database repair

Check Out BackupBuddy

W3 Total Cache – Best Caching Plugin


W3 Total cache increases the website performance, reduces the download times and improves the SEO and user experience. This is the best WordPress performance optimizer recommended by many web developers. It starts rendering the pages quickly and increases the visitor time on the website. Some of the features of this plugin are –

  • Shared hosting compatible
  • Quick caching of pages, feeds, database, objects, in memory or on disk
  • Built-in security features

Check Out W3 Total Cache

BJ lazy Load – Lazy loading function for WordPress site


Lazy loading technology allows your website to load faster and save the bandwidth. This plugin replaces all the images, iframes with the placeholder and loads the content faster as the visitor scrolls the page. With BJ lazy loading you can make your site faster and save your bandwidth. As it works well with iframes, it also includes youtube videos. Some more features of this plugin are –

  • Compatible with responsive images
  • Compatible with embedded videos
  • User friendly
  • Provision for adding placeholder image

Check Out BJ lazy Load

Wordfence security – Secure your site from hackers


This is free and open-source security software. The versatile set of security features make Wordfence the most comprehensive WordPress security solution. It includes endpoint firewall and malware scanner. Plugin Features are –

  • Frequent scan alerts
  • Real time update of threat defense feed
  • Spam checks

Check Out Wordfence security

CSS Hero – Visual appearance of your website


CSS Hero plugin is best to rely on for improving the visual appearance of your website. To improve the theme of your website, you need to know CSS. and you know, this is a time-consuming task. So, CSS hero allows you to customize your theme without writing a bit of a code.
Some more interesting features –

  • Live device mode edits
  • Allows cross-app color picking
  • Ready-made stylesheet
  • Multiple pre-made layouts

Check Out CSS Hero

Google apps for work – Web applications created by Google


Google apps for work is an excellent web application which can be used for email, docs, excel sheets etc. it allows you to use your domain name for your email. The basic suit offers 30GB storage and a business suite offers unlimited storage and archiving.
Important features of G-suite are –

  • Professional email service
  • Unlimited storage space
  • Online, docs, calendars, real-time editing and video conferencing
  • Google vault

Check Out Google apps for work

SEMRush – Find your competitors


It is the best marketing toolkit available so far. It is an amazing option for digital marketing professionals that performs various functions such as search engine optimization,increasing traffic, social connectivity and content creation to build better results.
Features of this plugin are –

  • Technical SEO auditor
  • Ads strategy analysis
  • Tracks the social audience engagement
  • Most effective promotional channel
  • Trending points discovery

Check Out SEMRush

BirchPress – Book and pay for appointments


It is a premium plugin available for WordPress website for appointment booking. It is basically an online scheduler with the help of which a booking form can be embedded in a page or a post. This plugin is in complete sync with the Google calendar.
Some more interesting features like –

  • Customizable booking form
  • Developer friendly software
  • Online payment system
  • Simple Scheduling site

Check Out BirchPress

Freshbooks – Cloud-based accounting software


Freshbooks is a cloud-based accounting software helpful for beginners and professionals. It makes the small business invoicing easy and simple by creating professional invoices in seconds. Few important features of this plugin are –

  • Payment with credit cards
  • Auto reminders for payment
  • Customization of discount offers, taxes, etc.

Check Out Freshbooks

These are some WordPress plugins you must consider for your business websites.
They are essential to not only convert your visitors to customer but also to retain them. These plugins will improve the appearance and functionality of your website. Moreover, you can protect your website and improve the conversion rate for the website.

About the Author

Susmita is an engineer, a writer and a dancer - not necessarily in that order ! Ever since she discovered WordPress, she has not ceased to be amazed by how this community-driven platform brings people together - in more ways than one. And yes, she loves binge-watching movies !

  • zangbhu sherpa /February 2, 2018 at 2:35 am

    hi Susmita. I’m planning to run a fashion online business but i have no experience regarding this business. I’m creating my online through woocommerce. To ask you what are the most essential wordpress plugins to run an fashion online business. can you give me some idea.

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