You need to make sure that you employ the right tools to take your business to the next level.
Website owners need plugins to improve their site speed, to outsource their regular tasks, to attract the number of customers and for many more reasons.
Having a perfect set of tools and WordPress plugins is a definite step towards success in online business marketing.
So, here’s a list of must have plugins to polish your business websites.
WordPress Tools and plugins for business sites
Some interesting WPLP Features-
- 25 pre-built legal templates
- Custom shortcode integration
- Option for the latest EU Cookie Law to be added
This is an amazing conversion rate optimizer plugin which can be used for WordPress Business websites. It is a tool that will help you capture your visitors and convert them into email subscribers. Creating appropriate campaigns, this is certainly the right way you can grow your email list.
Some of the important features include –
- 8+ different campaign types
- 6 interesting campaign triggers
- Actionable insights to increase lead generation
- Geo-location targeting
When you have your self-hosted WordPress website, the Yoast SEO plugin is one of the best tools you have. Whether you’re running a small business website or managing a professional business website, Yoast is a tool that can help you make your website search-engine-friendly. Some of the important features include –
- Detailed content insights
- Redirect manager
- Interlinking suggestions
- Readability check
It is one of the best email marketing service providers. It allows you to build an email list and create interesting mailers with its customizable email templates. This email marketing plugin is suitable for beginners as well as professionals. It comes up with pro built-in tools such that now you can start with email, and then connect with people to drive business in new ways, like live events, trackable coupons, online surveys, and more.
Some interesting features –
- Customizable email templates
- Easy import of contact lists
- Insightful email reports
Having a proper secure backup system in place is very important for any business website. In case of any hardware failure or an attack on your host’s server, you may lose important data from your website, and it will affect your business. So, in such case, to secure your website, here is an amazing option called BackupBuddy. It’s a WordPress backup plugin that works wells against the issues like hacks, malware, user error, deleted files and running bad commands.
Some interesting features –
- Hourly database backups
- Database rollbacks
- Database repair
W3 Total cache increases the website performance, reduces the download times and improves the SEO and user experience. This is the best WordPress performance optimizer recommended by many web developers. It starts rendering the pages quickly and increases the visitor time on the website. Some of the features of this plugin are –
- Shared hosting compatible
- Quick caching of pages, feeds, database, objects, in memory or on disk
- Built-in security features
Lazy loading technology allows your website to load faster and save the bandwidth. This plugin replaces all the images, iframes with the placeholder and loads the content faster as the visitor scrolls the page. With BJ lazy loading you can make your site faster and save your bandwidth. As it works well with iframes, it also includes youtube videos. Some more features of this plugin are –
- Compatible with responsive images
- Compatible with embedded videos
- User friendly
- Provision for adding placeholder image
This is free and open-source security software. The versatile set of security features make Wordfence the most comprehensive WordPress security solution. It includes endpoint firewall and malware scanner. Plugin Features are –
- Frequent scan alerts
- Real time update of threat defense feed
- Spam checks
CSS Hero plugin is best to rely on for improving the visual appearance of your website. To improve the theme of your website, you need to know CSS. and you know, this is a time-consuming task. So, CSS hero allows you to customize your theme without writing a bit of a code.
Some more interesting features –
- Live device mode edits
- Allows cross-app color picking
- Ready-made stylesheet
- Multiple pre-made layouts
Google apps for work is an excellent web application which can be used for email, docs, excel sheets etc. it allows you to use your domain name for your email. The basic suit offers 30GB storage and a business suite offers unlimited storage and archiving.
Important features of G-suite are –
- Professional email service
- Unlimited storage space
- Online, docs, calendars, real-time editing and video conferencing
- Google vault
It is the best marketing toolkit available so far. It is an amazing option for digital marketing professionals that performs various functions such as search engine optimization,increasing traffic, social connectivity and content creation to build better results.
Features of this plugin are –
- Technical SEO auditor
- Ads strategy analysis
- Tracks the social audience engagement
- Most effective promotional channel
- Trending points discovery
It is a premium plugin available for WordPress website for appointment booking. It is basically an online scheduler with the help of which a booking form can be embedded in a page or a post. This plugin is in complete sync with the Google calendar.
Some more interesting features like –
- Customizable booking form
- Developer friendly software
- Online payment system
- Simple Scheduling site
Freshbooks is a cloud-based accounting software helpful for beginners and professionals. It makes the small business invoicing easy and simple by creating professional invoices in seconds. Few important features of this plugin are –
- Payment with credit cards
- Auto reminders for payment
- Customization of discount offers, taxes, etc.
These are some WordPress plugins you must consider for your business websites.
They are essential to not only convert your visitors to customer but also to retain them. These plugins will improve the appearance and functionality of your website. Moreover, you can protect your website and improve the conversion rate for the website.