A content marketing strategy is one of the best methods of engaging with the target audience meaningfully. Through a blog, brands can share meaningful content that adds value to customers who read it.
Even after auditing the content and optimizing the website, there are other measures you need to take to increase the reach of your content. What can you do to do so? Here are 7 powerful WordPress Plugins to increase the sharing of the articles you post on your blog.
7 Powerful WordPress Sharing Plugins
Yoast SEO
Yoast SEO is one of the most popular WordPress plugins that have various features and capabilities. The plugin has been labeled as one of the best free WordPress plugins that each business with a WordPress blog must-have. Some of the most valuable features of this plugin include the functionality of social media sharing. Yoast SEO ensures that the appropriate sections of the article appear at the right place when shared on social media.
That includes a lot of aspects of the website including the title, description, and photo of a certain webpage. You get to decide what appears first to the social media target audience that will see the shared article. Customizing these sections of the preview is done on a page-by-page basis, giving you full control over what users see. To do this, you need to be logged in on your WordPress website dashboard.
Click on the section titled SEO that is listed on the menu found on the left-hand side. Afterward, the options will expand. From the new options, select social and then click on the platform you would like to customize. Before accepting more traffic, you need to ensure that the site is all good. Therefore, you can use SiteChecker to audit the company website. This trusted SEO software will analyze the blog and provide points where it can be improved. A genius software combined with the best WP plugin allows you to expect the finest results for your content marketing plan.
W3 Total Cache
W3 Total Cache is not the typical WordPress sharing plugins you might expect and some may be surprised why it is even included in this list. The reason being is that W3 Total Cache is a caching plugin that only carries out tasks related to its primary feature. Well, this plugin does contribute to the sharing of articles and increases the odds of the blog posts being shared.
How does it do this? W3 Total Cache ensures that websites load very fast which in turn satisfies the target audience. It goes without saying that people love fast-loading websites and they bounce any site that does not offer them lightning-fast service. Therefore, by decreasing the bounce rate, W3 Total Cache increases the chances of users reading your content.
After getting a chance to read the content you have created, users can share it on their social media channels and other mediums if they liked it. To get the content on the business’ blog share more often, it is not enough to only create high-quality content. The delivery method should also be swift and you can achieve that by using this plugin.
Akismet Anti-Spam
Akismet Anti-Spam is a tool that can help you block all spam comments making it appear more trusted to people who can share your content. Spam does not only annoy website owners but it can damage the site’s reputation and credibility to loyal customers. As much as it is annoying to receive such content, it can also be tedious when filtering it manually and that is why this tool has been made available to you.
It also confusing to try and determine the authenticity of the comments you are receiving on the website being managed. Above that, the time you spend weeding out spam comments can be better spent on improving the business and website. Akismet has been in business since 2005 and filters 7.5 million spam comments per hour on average.
It is also very easy to integrate this tool with WordPress because the tool is a trusted member of this CMS’ community. You can be one of the 7 million users that have integrated this tool to their WordPress accounts at a very affordable price. You can get a plan for as little as $5 per site or get unlimited access of $50 when managing multiple websites.
Shared Counts
Shared Counts is one of the best WordPress plugins to increase the sharing of your articles and content posted on the blog. The plugin is popular for increasing traffic on blogs by providing stylish and functional social media sharing buttons. There are a lot of social media platforms and other distribution channels that are supported by this plugin.
For example, it supports Facebook, Twitter, Pinterest, LinkedIn, Yummly, and Email sharing. Shared Counts includes a button that supports printing of your article and that makes this plugin pretty much well-rounded. When it comes to styling, there are many choices you can choose from. Therefore, there is no need to worry about not getting a button that suits the business’ website theme.
Shared Counts also tracks the performance of each button and enables you to conduct A/B tests to determine which buttons work best for the website. The plugin does not add unnecessary files that will slow down the website page but instead, it is lightweight and loads fast. Shared Counts has great online support whenever facing problems or if you would like to customize the buttons.
Blog2Social
Blog2Social is an important tool that connects your social media accounts with the blog you are running. That makes it easier for you to share the blog posts published on the business’ website to social media. When content reaches social media, it can go viral much easier and reach multitudes of people.
Therefore, this tool can help with reaching the goal of increasing the sharing of the articles you create. You can schedule posts to go live at any time that is convenient for the audience that users will be reached meaningfully. Blog2Social can help you customize the way your articles appear when they are shared on social media.
The tool can be easily integrated with WordPress enabling you to share the content on a variety of social media platforms. Those platforms include Twitter, Instagram, Facebook, LinkedIn, Google+, Xin, Medium, Pinterest, Flickr and Diego, just to name a few. The list of social media platforms that work with this is endless ensuring users maximum outreach. You can get more features on one of the premium versions, depending on how much the marketing budget allows.
OptinMonster
OptinMonster can be used by businesses to get loyal customers that are willing to share their content on social media. The tool lets users subscribe to receiving more of your content which indicated positive engagement that can lead to receiving more shares on the blog posts you publish.
OptinMonster can help you create offers that incite users to sign up and that can create a trust relationship between the business you’re running and the customers. You can use any one of the pre-built templates that generates more conversions. If business owners or marketers are capable, they can start from a blank canvas and build their offers from scratch.
To generate more shares, you can create personalized content that speaks directly to the hearts of customers. The tool automates the process of identifying customer behavior to create content that is personalized. You can also get results of your strategy in real-time to see if it works or some adjustments are needed.
There aren’t any complex requirements to set up this plugin with WordPress because of the easy integration and simple interface. You can use A/B testing on the forms used on the website to get the best results possible and advanced analytics that provide detailed results of the strategy being implemented on the site.
MonsterInsights
MonsterInsights is trusted by over 2 million users who implement this tool to confidently grow their reach. It is an advanced tool to receive Google Analytics that has powerful features on a very simple interface. The dashboard is quite user-friendly and narrated comprehensive results in an easy to understand manner.
The tool can be used to increase the sharing of your articles by identifying pitfalls in the content creation plan you have developed. Business owners and marketers can get detailed statistics for every blog post you make.
MonsterInsights can help you identify sections on blog posts that might make users skeptical about sharing it. Besides, you can identify the most popular posts. These articles should be the ones shared and promoted on social media platforms for more shares.
MonsterInsights can also help you get more insights on the targeted audience, making it easier to personalize the content. You can also identify the platforms used by visitors to gain access to the website. Business owners and marketers can leverage those platforms by sharing more content on them to get higher article shares.
Afterward, you can closely monitor the adjustments made on the website and the content distribution methods to gauge their performance. Although this tool does not have social media sharing capabilities, it can be used to modify the content and its distribution to get more article shares.
Conclusion
These powerful plugins can help you increase user-engagement and drive more traffic to your business’ WordPress site. There are many options for you to use plugins that directly impact social media sharing or do so indirectly.
When choosing a content sharing plugin, you should consider options that will not affect the website loading speed. Although that is true, do not compromise and choose plugins that have features that do not reach the standards you have.
