A great website not only requires aesthetic appeal; more than its looks, it should also be hardworking-from head to toe.
What does that even mean?
An optimal WordPress website not only has a stunning hero image to capture its audiences. It’s not like you’re designing a Facebook cover photo. Of course, that’s important because you only have 50 milliseconds to make a great first impression to your web visitors. But more than that, your footer also has to be as informative as any other part of your website or you’ll lose them before you even get the chance to know them.
What is a page footer anyway?
Have you ever gone to a website only to immediately scroll down to the last page after it loads? Chances are, you’re not the only one who’s done it. More often than not, your reason for scrolling past the website’s homepage is the same for others: the most important information about the company or brand is located in the footer.
A page footer contains all the basic technical information about the company. This is where the copyright information for the website is located, as well as the business’ contact details such as the contact form, social channels, and the company address, among other pertinent information.
Does my website need to have one?
Definitely! The page footer houses all the business’ most important information, serving as a guide for customers who just visited the website or for the reference of returning visitors. And if you design it well, your footer gives your site credibility, nurturing one of the most important things in a business relationship-trust…
What elements can I include in my page footer?
What you should put in your page footer depends on your business needs, but here are the most important elements that 1) will help your customers get the information they need and 2) you will need your customers to read and understand.
Your company’s website is a valuable asset, and one way to protect it against copyright infringement is by ensuring visitors are made aware of your policies. Copyright protection covers all original content you put in your website, so to make sure that you are protected against plagiarism and other unauthorized use of content, you have to declare it. The US Copyright Office makes a clear reference to the types of content that are covered by copyright-it involves “all material that are perceptible to the users of a particular website” which include f news articles, blogs, audio and/or visual content such as podcasts or webinars, videos and games, among others.
While it is customary to put your primary contact details on your top right header, it is equally important to include all other ways that your customers can reach you in your footer. Your visitors need to have direct access to your customer service, your company address, and your contact form. Email links are not recommended for reasons that include:
- They are spam magnets
- A form submission is easier to track as a goal completion in Google Analytics
- Forms can easily be integrated with marketing automation and other systems
Want your web visitors to follow you on your social media accounts as well? Get them to engage by putting social media buttons on your footer. You want your customers to know that you are present wherever they are round-the-clock, so don’t forget to use your page footer to get them to follow you.
Add an email subscription box in your page footer to entice them to get your content straight to their inbox. If you don’t have an email marketing strategy yet, you can temporarily put your blog page’s link on your footer, so customers can read about your latest happenings.
A perfect way to market yourself is by showing your visitors what your customers are saying about you. A good practice is to put reviews that are relevant to the page they’re on.
Speaking of social proof, show your visitors your awards and certifications by putting your seals and badges on your footer. This allows customers to see that they are in good hands and that your business is trusted by regulatory bodies as well.
Let visitors know about your current job openings so you’ll be able to get applicants who already have an idea about your business, what you’re doing, and what you stand for.
Creating a WordPress website that works wonders takes more than just choosing an optimal theme, you also need a footer design will best complement it. Now that you know the most basic footer elements, here’s how you can optimize it through design.
10 Optimal Footer Designs for You to Follow
Why it’s great: Scrolling down through Sparkbox’s website will make you ask yourself, “where does the footer start?” It may look very simple at first glance but that’s why they are great: the content is very neat, straightforward and simple, you don’t need to look too hard to find what you’re looking for.
Why it’s great: French Canadian electropop band Valaire’s website footer not only aesthetically reflects the band’s edgy persona, it also comes with a clear call to action. It even does so twice, the larger CTA invites those who “want to stay tuned,” which redirects to their email sign up form, which is also creatively designed with sound waves.
Why it’s great: Everything you want to know about the brand is summarized in its pager footer, including its latest watch collections, items that are currently on sale, along with all the basic elements of a good footer. But what sets it apart is it highlights answers to basic queries shoppers might have about its shipping, returns, and warranty policies, along with their preferred modes of payment. This is also a great example of how you can add plugins in your footer for more functionality.
Why it’s great: Looking at engaging with new and existing customers through your social media accounts? Keep your customers updated about your brand no matter where they are online by letting them know where you are present. Put your social icons on your page footer just like how Behance did it-easy to find and easy to follow. Plus, make sure your design is responsive across all devices so your customers won’t have a hard time finding your footer’s elements when they switch between gadgets.
Why it’s great: If you’re like Blue Fountain Media, you would put more emphasis on how customers can get in touch with you. The digital enabler believes in listening to the customer’s ideas first before offering their own, that’s why they put a prime on all the ways their customers can reach them. It’s not only accessible at the end of the customer; it’s also very convenient.
#7 True Car
Why it’s great: The way True Car designed its footer is very organized. It created four sections positioned in four columns, each with its own category title. If you want your users to easily see where you want them to go next, present it this way. Also, see how flawless they positioned their social icons at the center of the footer. It looks catchy without being too loud.
Why it’s great: Look at the left side of MailChimp’s corner. Unlike any ordinary footer, MailChimp’s shows the latest updates on the companies they were able to help, celebrating the “entrepreneurial spirit in creative and relatable ways.” What’s more, MailChimp’s Feedback button on the right side of the footer gives you options to comment about a specific area of the page, the whole website or simply reach out to someone if you need further assistance.
Why it’s great: If your priority is to get more customers to subscribe to your mailing list, then you should pattern your footer with that of Dorpstraat Property. Its contact information can already be found in its main navigation menu, so they chose to focus more on getting customers to sign-up to their email list. What’s more, a map has been placed on top of the footer so customers can easily locate where the office is.
Why it’s great: Got affiliated sites? Your footer’s a great area for you to interlink between websites. Dedeman Hotels was able to pull off a great-looking footer by putting in glimpses of how its affiliated companies look like without veering away from its main page’s overall look.
Creating your website’s page footer is as important is conceptualizing how your hero image will look like. Depending on what you want to focus on, a footer is a great place for all vital information, and for one last CTA. Also, don’t forget to test your footer on mobile; adopt mobile-first in your strategy so you’re sure your website is ready however your customers are going to visit it.
Whether it’s to grow your social media followers or increase your mailing list, it’s great to explore between footer designs to know which one works best for your business.
What’s the best footer design you’ve seen? Let us know in the comments.