Ad space is a major source of revenue to websites, because online advertisements are the strongest form of publicity. However, to save on marketing and the money paid to advert managers, website owners need to take ad management into their own hands.
WordPress offers many advertising management plugins that help manage adverts easily, which involves knowing what to post, where and when.
Ad Management Plugins for WordPress
In this article, we are going to highlight ad management plugins that you will benefit from using.
WP AdCenter is an ahead of its time ad management plugin. It takes care of all aspects of advertising on your WordPress website. With this plugin, you can run your own advertising in the form of Google Adsense, affiliate banners, Chitika or any other advertising network you can think of. You can also offer advertising spots for sale on your website.
– Add banners anywhere on your site using a widget, shortcode, widget or by adding a code snippet
– Offer ads based on time (e.g. monthly) or based on number of impressions
– Rotate your ad banners – and place multiple ads in the same Ad zone
– Automated sign up and payment process for Advertisers
– Advertiser Dashboard to View Ad Performance Statistics
OIO Publisher helps you get the maximum that you can out of your ads in terms of returns and mileage. It also helps you to run third party ad networks, which is aside from your own ones. This WordPress plugin works even outside of WordPress as an independent ad manager. The only issue with this plugin is that although it works on a multisite, it cannot be used for an entire network made up of independent websites. Also, you need to paste some code for this plugin to work if your website does not support plugins. But overall, OIO Publisher is a very powerful and effective ad management tool.
AdSanity is an extremely easy-to-use WordPress plugin that was designed to make ad management easier even if you aren’t adept at it. The ease of use of this plugin is reiterated by the fact that it makes posting ads as easy as posting a blog or article. This plugin keeps complete track of the ads, right from adding expiry dates to tracking the stats as well. It keeps a track of everything like the views, clicks, impressions, and other important data. It also generates reports according to your requirements.
AdRotate is a great plugin that works irrespective of whether you are a beginner or an advanced user. It supports all kinds of ad types as well, such as rotating ads, banners, and network ads. AdRotate is extremely easy to setup and use; you can create ad groups, ads, banners, etc. and display them wherever you want. This plugin also enables you to add custom widgets to your website and insert advertisements into the sidebars. Besides posting ads, AdRotate calculates all the important statistics and data as well, such as clicks, impressions, etc.
Insert Post Ads, as the name suggests, allows you to insert ads directly into your posts. It automatically displays these ads on your website as well. This plugin gives you the freedom to create varied ad sizes and resolutions, place them wherever you need, and manage them easily. Insert Post Ads is easy to use, quite straightforward, and convenient. Only thing is that you need a bit of adeptness with coding to be able to use this plugin to its complete extent.
Because this plugin is powered by Google, it gives it a special edge. This is actually a web-based ad serving, selling, and management platform and plugin that works well with WordPress. This plugin is robust, powerful, reliable, and economical as well. The best part about DoubleClick is that it is very intuitive. It automatically picks the best paying and most profitable ad for the available spot, and display it. You can also generate reports using this tool to measure the effectiveness of your ads.
Ad Inserter is available in both free and paid versions. Whether you want some basic ad management or require advanced features for managing multiple ad groups or accounts, this plugin can be used effectively for both. You can create numerous ad blocks and auto insert them into various places on your website. There is also the option to disable automatic ad insertion and enable it manually for specific pages, posts, archives, categories, etc. This plugin can be used for both self-hosted and third party ad networks.
Quick Adsense is a well-known and widely-used ad management plugin which displays a wide variety of ads like hosted ads, third party ads, like Google Adsense. This plugin is very easy to use and set up, you can manage your ads easily by selecting where to display them, and even by adding custom widgets to display ads in the sidebar. Overall, Quick Adsense is a great and handy plugin for easy and seamless ad management.