Having a website is not enough. Your business requires an efficient, attractive and intuitive website that will attract site visitors and convert them into customers.
If you’re running your website on WordPress, you can turn it from an annoying site to a highly converting one thanks to the availability of essential WordPress plugins and themes.
Whether you’re creating a new website or want to revamp your old one, here are 12 WordPress plugins and themes that you should consider using on your site for better results:
1. A Responsive Business WordPress Theme
Websites are one of the most efficient online marketing tools that businesses can use to promote their products and services online. You can easily create a professional business website with WordPress.
The good news is that you don’t always need to shell out a lot of money. There are many free WordPress business themes that you can rely on. The themes come ready with amazing business features that you can take advantage of to promote and run your business online.
If you do some due diligence and select the right theme, it will help your business stand out from the crowd. Here is
Here is an example of a great one page theme that can be apt for businesses like learning agencies, small startups, and the likes. Try it out. It is free for a limited time.
2. An Elegant Blog WordPress Theme
WordPress is one of the most popular blogging platforms because it comes with flexible and powerful features.
With WordPress, you can easily customize the way your blog looks and functions. For a successful blog, pick a WordPress blog theme this brings out the best in your articles.
For e.g. a photography blog will need a lot of images to do justice to the articles where as a technical blog site will need to include code excerpts frequency. Choosing the apt blog theme will make your blogging journey fun and hinder free.
Pick a blog theme that allows you to customize the look and feel of your blog. There are different blog themes suitable for personal, corporate, adventure, fashion, travel, lifestyle, food, and many other industries.
Grab this elegant WordPress theme for free and represent your portfolio, creative agency or your business site in the most beautiful and elegant way.
3. Infrastructure Remodeling Business Theme
Whether you’re a local construction company, a home remodeling business, a contractor or a tradesman, having a business website is a great way to showcase your past projects online.
This allows you to reach a wider audience and also take advantage of local search to bring in more work.
As a local construction company you may feel like you don’t need a huge amount of international attention, but to be able to reach your local market, you still need to work on search engine optimization. A good theme, whether free or premium, will allow you to customize your page, ensuring that it’s well optimized for search engines.
Here’s a good example of a free construction/remodeling WordPress theme that you should try out to showcase your projects in an effective way.
4. A Countdown Timer Plugin – One of the many essential WordPress plugins
One brilliant way to increase curiosity and eagerness with your audience is to entice them with a countdown timer or a coming soon page counting time down to the launch date. This will allow your potential customers to know that your business exists and to make them curious about the pending launch.
Make sure that your “coming soon” page displays what your site or product is about and shows your visitors when the site or product will launch.
Get this free WordPress countdown timer plugin now and set the clock ticking with an animated countdown timer.
5. Newsletter Plugin to increase subscribers
Collecting potential customer emails is a perfect way of increasing your business leads. Once you collect the emails, you can then send a weekly or monthly newsletter. This will keep your customers informed about your product or services and at the same time promote your business to the leads to turn them into customers.
It may be expensive to run an effective newsletter using popular email service providers such as Campaign Monitor, MailChimp, aWeber, etc at the launch of your business. To make things simple and brings the costs down, try using WordPress newsletter plugins. Such plugins make it cheap and convenient to deliver your newsletter to everyone.
That is why we have another feather in our essential WordPress plugins kitty. Check out this all-in-one free WordPress newsletter pluginthat you can customize to provide the best experience for your email subscribers.
6. An Amazing Image Optimizer plugin
Images speak for themselves.
They are important to the success of your website. Studies show that content with relevant images gets 94% more views than that without images.
This is certainly because images are the first thing that site visitors take notice of when they land on your page. This makes them interested in finding out what you have to offer. Adding high-resolution images on your website is, therefore, vital.
However, high-resolution images can sometimes be very large in size and therefore drastically slow down your page speed. A slow loading page will get your site visitors frustrated and will make them move to a competitor’s site. More importantly, it will negatively impact your website’s SEO.
You can make your images smaller in size without affecting their quality using an image optimizer plugin. Smaller images will also make your website mobile friendly by improving its loading speed. It will prove to be one of the most essential WordPress plugins for your website.
Grab this amazing image optimizer plugin starting from $4.99 and receive up to 90% compression rates for all your images.
7. A Slideshow Gallery WordPress Plugin
If you want to showcase a series of items such as product photos or popular blog posts without taking too much space on your site, consider creating a slideshow.
Slideshows are also popular among creatives, artists and business owners to showcase their artwork, products, portfolios, latest posts, and so on. Slideshows save time and efficiently draw your customers’ attention.
Get this free WordPress slideshow plugin and easily add a slideshow on your WordPress site without any need for learning how to code. It’s one of the most essential WordPress plugins for your website.
8. A Handcrafted and Customized WordPress Theme
Buying a readymade business website template is easier and a lot cheaper compared to creating the site from scratch.
However, sometimes you want something that is different and unique to your business. This might cost you lots of money because you will have to hire a web developer if you have no web design skills.
To save you time and money and still ensure you have something unique, make use of pre-made website theme and then customize it to your liking. Most of these themes have a responsive layout and a custom menu that allows you to add pages and custom links.
You also have the ability to change your background color and image to match your company branding. You can also add a custom header or footer background image making your site more personalized.
Take advantage of this limited offer and download this excellent free handcrafted WordPress theme and customize it the way you want.
9. A Frontend Page Builder WordPress Plugin
It can be hard to create amazing content on your WordPress site if you don’t have any coding or web design skills.
However, the beauty of WordPress is the availability of thousands of plugins to make your work easy. One such utility plugin is a front-end page builder plugin. A front-end page builder plugin enables you to create a stunning website the easy way.
Such plugins have a drag and drop capability that makes it simple to create, edit, and customize your site layout without having to write any code. You can also set up and move content around as you please. With such a plugin, you get to make changes on the front-end of your site, allowing you to see all the changes you make in real time.
Here’s a great example of a “premium front-end page builder plugin” – one of the essential WordPress plugins, that is compatible with any WordPress theme and will definitely work efficiently on your WordPress site. Good news is that it’s currently selling at 62.5% off. Grab it now!
10. A Great Portfolio WordPress Theme
Testimonials and past work are one of the best ways to convince people to work with you. You can add a portfolio page or a WordPress portfolio theme to showcase your work in a more creative way.
Portfolios are especially important for creative agencies, freelancers, artists and professionals. WordPress portfolio themes are easy to use, and you can simply add new items when you complete a project. Customize your slider as much as you can to see what fits and matches your artistic style and vision.
Bag this free WordPress portfolio theme and display your photography, design and decorative art in the most impressive manner.
11. An Automatic Social Sharing Plugin
When it comes to the success of your business website, you want more people to read your content. Social media sharing is ideal for promoting your website content.
As you concentrate on creating useful and relevant posts, you might find yourself forgetting to update your social media accounts. Sharing your web content manually is the best option as it adds a personal touch to your posts. This is, however, a time-consuming process that you may not be able to stick to.
Most people today opt for automatic post sharing which is easier, convenient and time saving. There are many automatic social sharing plugins that automate this process from your WordPress website or blog.
Don’t worry if you’re too busy to keep your social media platforms going. Get this content resharer pro WordPress plugin – one of the most essential WordPress plugins to automatically share your old blog posts on Facebook, Twitter, and LinkedIn.
12. A Custom Login Form Plugin
To build your email list and build your brand, you need a custom WordPress login page that speaks to your customers. By customizing your login page, you provide your customers a unique user experience that gets them interested in doing business with you.
A custom login form gives you a brand identity and offers your visitors excellent service right from the start by making user registration easy and smooth. There’re so many custom login form plugins that you can use to customize the way people register to your website.
Some of these plugins offer premium features such as two-factor authentication making the registration process more secure, login redirects and the ability to add a custom image to your login page.
Design your customized login in minutes with the Tesla Login Customizer plugin – one of the most essential WordPress plugins. It’s free for a limited time!
Make your business website stand out by using the some of the most essential WordPress plugins and themes and see your business succeed!