Top Web Design Trends To Watch In 2018

2018 is set to be the year that web design trends are more timely than they ever have been before. With so many websites now on the Internet, the design of any site is crucial to its success. Website trends will dictate that everything is now on the cutting edge of modernity. The following web design trends 2018 will set a precedent for years to come.

Top Web Design Trends To Watch In 2018


Mobile-friendly Layout

The first trend to watch out for this year is the focus on mobile-friendly web design layouts. While in the past, people accessed websites more on their computers than on their mobile devices, the tables have turned. Website designers are now focusing on web-friendly layouts before anything else. In today’s world, icons have replaced words on many websites, especially e-commerce sites. Since icons are now universally recognized they are the perfect tool to help web designers save space. With scroll down menus, navigating websites on a mobile device has never been easier.

Broken Grid / Asymmetrical Layout

Piggybacking on this trend, web design trends 2018 also include broken grid and asymmetrical layouts. This is a trend that was introduced last year and is rapidly rising in importance. The asymmetrical layout is often described as experimental, unique and distinctive, something that is extremely important in today’s competitive world. The websites that will utilize the broken grid trend the most are the ones that represent major brands. Lesser known brands are mainly focusing on website layouts that are asymmetrical.

Custom Fonts

Also in line with the move towards mobile-friendly web design is this year’s trend of using custom fonts is expected to skyrocket in popularity. As the resolution on mobile device screens improves with every new release, custom fonts are becoming more common. Using typography to draw web browsers in is nothing new, but the way it is being done in 2018 is new. This trend is also raising the popularity of web browsers aside from Internet Explorer, as most of them are adept at supporting custom fonts. Larger letters are becoming normal in the layouts of most new websites. Serif and sans serif are being used in website banners to keep them as dynamic and eye-catching as possible.


Thanks to the ever-increasing sophistication of today’s top web browsers, a growing number of sites are incorporating animations. Website trends such as this one are also taking off due to the fact that most users now access the web on-the-go. Small animations spread out over a particular website serve as a way to guide its visitors through. In many cases, when a web designer knows a particular page is going to be slow to load, they will include an animation for site visitors to watch while it loads. This keeps them engaged and cuts down on the likelihood of a visitor navigating away from the site. There are many ways in which animation is now being used to hold visitors’ interest.

Custom Illustration

Keeping website visitors engaged with custom illustrations is another trend for the year. Illustrations are a useful tool for any brand because they allow the brand to connect with potential customers in ways they may not have been able to before. Brands can personalize their message to consumers in any way they want. As great as this trend is for fun brands it is even more helpful for brands that may be perceived as overly serious. Any brand needs to make sure customers find it approachable and custom illustrations are just one of the ways to achieve this.

Particle Background

Finally, particle backgrounds are a growing trend this year. Websites that use a video in their background are finding that the use of particles is making a positive difference. Particle backgrounds are simply animations that can run without the fear of slowing down a website’s loading time in the process.

These are just a few of the top trends in web design for 2018. This year’s new web design templates are already reflecting the above-mentioned trends. Each of them is helping to change the way websites are viewed and the ways in which various brands are presented to consumers. Throughout the remainder of the year, these trends are likely to inspire even more new trends that will be hot next year.

About the Author

Kushal is a content strategist for CyberChimps and a passionate blogger. He has a keen interest in analytics and always likes to keep himself updated with the latest news and trends in technology. Loves coffee, listening to music, and playing soccer.

  • conniemountainwh /March 16, 2018 at 3:26 am


  • Logan Davis /June 24, 2018 at 7:56 am

    Kushal, it`s very informative and interesting, thank you. Trends change so fast and not all designers can get on the track. Unfortunately, although many people are trying pick up this skill, I personally know only a couple of efficient projects, for instance The guys are the prof in their professions. I hope everything what you`ve said will become true

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