Your landing page basically plays a key role in the success of your advertisement campaign. Having a great and effective landing page is a sure way to have a huge improvement in profit.
A landing page is a primary page that guests see when they click your ads or PPC promotion. It can be a particular page on your site or a standalone page. It’s aimed at making visitors make a decision or take an action on that page.
You need them to make a move once they are there. So make it as convincing as possible for them by inputting strategic components that guarantee its conversion.
Tips to Build Top Converting Landing Pages
1. Consider Your Audience
Knowing your target audience and tailoring your message to suit them is important. It increases the chance of your landing page to get converted. If you have different messages to pass on to a different group, try to create separate landing pages to target a specific group with a specific message.
If you run a digital marketing company, you may decide to build a page specifically for SEO and a separate landing page for PPC and SEM.
Or then again, you may make a particular page to share via social networking media to get a new sign up information, and another that you just connect to from an email campaign to your major clients.
2. Give Prospects Detailed Product Information
Landing pages, particularly those intended to enable you to offer more stuff, give you an awesome chance to feature a particular thing and explain to your clients why they must have it.
Too much of story can drive guests off, while insufficient details won’t persuade them to act. Try as much as possible to include all necessary details on your landing page without making the visitor bored.
3. Show Your Advantages
Think about a typical topic or questions asked by your target group and craft your landing page so it seems like an answer.
As far back as 2012, a Harvard study addressed 1,400 B2B clients and immediately achieved the conclusion that ‘Solution Sales’ is not anymore a successful strategy.
This is on account of clients definitely know the arrangement they need. Your activity is present to persuade them that your item/benefit gives the advantages they look for.
The buyer knows the prerequisites an item/benefit must meet, and the estimating they can manage. Accordingly, you need to pitch the advantages of your product/services and not just the features.
4. Powerful Call to Action
Your page invitation to take action (CTA) represents a vital part of your landing page. You definitely need to tell your visitors to make a move, or else they won’t.
The call to action must be convincing and easy to understand. It’s what at last changes over prospects into clients.
5. Utilize Visuals
Look at this:
The brain processes picture 60,000 times faster than text. This implies clients will be influenced by the pictures on your landing page quickly.
However, pictures should be of high quality and catchy. You can add pictures or videos of your product or any picture relevant to your business.
6. Trustworthy Testimonials
Landing page testimonials are a portion of its most important strategies.
A client needs to know that they can confide in the item or benefit from what they want to buy. Add genuine testimonials to your page this goes a long way to build trust and confidence.
7. Give a Guarantee
Having a guarantee on your page gives visitors a sense of confidence and reassurance that make them want to deal with you.
Position your guarantee near your call to action. This closeness will enable the client to get a last piece of affirmation and be prepared to convert.
Your kind of guarantee should be related to your kind of business. For example, it may be a 50% shipment fee guarantee if there is a delay in delivery.
8. Ask for Less Information
Keeping the registration form short guarantees higher conversion rate. Only ask for the necessary information that you need.
Asking for too many information can put off the visitor. For your landing page to be effective, the lesser the better.
9. User-Friendly Template
The messages on your landing page should be straight to the point. Avoid the use of irrelevant links or information. The aim of your landing page is to convert your visitor and that’s what you should focus on.
10. Invest in Good Design
A good design is a part of what makes a good landing page. User-friendly templates capture visitors attention the most than just text. So when creating your top converting landing pages, don’t miss out on this.
11. Use Header to Broadcast Offer Value
You have very few seconds to convince your visitor that your product is worth buy. So how do you get their attention without sounding boring? Use the header!
Use the header of your landing page to define what visitors benefit from you. Most pages that are known as top converting landing pages have one thing in common. They explain their offer in convincing and clear terms.
12. Match Landing Page Copy With PPC Ads
When you’re creating your landing page copy use similar keywords like those in the PPC ads. The conversion process begins with being consistent.
A visitor that clicked on Fashion ads will definitely get discouraged if redirected to a cryptocurrency page. Ensure the context in your ads is similar to those on your landing page.
13. Use Keywords in Your Title
The use of keywords and keywords phrases will help your landing page rank well. If possible, use relevant keywords in the URL of your landing page. It makes your page easily discoverable when searched on the search engine.
14. Appeal to Emotions
There is one thing that makes the user want to do what you want because they want to, appealing to emotion. The way you structure your landing page content should make the user get interested. Make them see why they need your product or services in an interesting way.
Appealing to emotion is one sure way to get top converting landing pages.
Now it’s important that you put this wisdom in the act. Reading this post is not enough to create top converting landing pages, acting on these tips will guarantee success.