An online survey can be a wonderful way to figure out what exactly your audience is thinking at a particular moment of time. Whether for product development or to decide what blog topics they are most interested in reading, a survey can help.
But what about when no one actually takes the survey? Sigh…it almost seems pointless.
Here are our five best tips to rev up your survey response numbers. Go through these tips and later get to know the perfect tool you need to conduct surveys via your WordPress website.
Know Thy Audience
First off, you simply must know your target audience.
Having a feel for how many questions they will tolerate, what sort of incentive you might use, and even what subject matter they care about will make a huge difference in your ability to tailor the survey.
Otherwise, you’re just flailing in the dark, and that’s not likely to be effective. If you’ve been building an audience for any length of time, you should know them enough to create an effective online survey.
Stick to the Critical
Here’s a tip. A survey is not the place to indulge in questions related to a dozen different topics, most of them of questionable value to anything you hope to accomplish.
Respect your survey-takers’ time, and they will be more apt to finish the entire thing and submit it. A survey is not the place to satisfy your idle curiosities. Use it to gain intimate knowledge of important opinions.
Short and Objective
Assuming you want to cultivate a cross-section of honest responses, be careful how you phrase questions to ensure they aren’t biased or misleading. Sometimes you don’t mean to try and influence the answer; it’s just poor wording.
Regardless, take the time to ponder your queries and make sure they ask what you intend to ask. A leading question would be something like, “How dumb is (insert your favorite politician) foreign policy?” And remember to keep those questions short.
Open-Ended Questions are Okay in Moderation
An open-ended question is one that allows a respondent to type in comments rather than simply click a button. These can be amazing sources of insight, so don’t be afraid to toss a few into your survey.
On the other hand, don’t use too many of this type of question, as they take longer to answer, and we’re all about peoples’ time.
Survey Says…Keep It Simple
Everything about your survey should scream, “I’m so short and simple and easy to take.” This means a brief, catchy title and a limited number of easy questions. Also, pay attention to things like font color and size.
Too small makes people squint and then they won’t be happy. Chances are they’ll bail on the survey. Same with intricate fonts and off-putting (to some people) colors. An online survey is not the place to indulge in your every creative whim. The only goal here is to get information.
Which is the best tool survey tool for your WordPress website?
SurveyFunnel is a powerful WordPress survey plugin. You can capture qualified leads, engage your audience, gain customer insights, and build out your sales funnel with SurveyFunnel.
Using the proper tool is vital. SurveyFunnel will help you create an engaging survey form and collect precious data that’ll help you catapult your business ahead of your competitor. You can check out the demo of SurveyFunnel to get a feel of the plugin.
The Bottom Line
Without a good response rate, a survey cannot be considered an accurate reflection of the audience. That’s why you need to do everything possible to get as many responses as humanly possible. The preceding tips should get you well down the road to that goal.