Why is social media marketing important?

In this 21st century, there is no denying the fact that the social media is thriving at a rapid speed. Although the industry is already blooming like never before, however, with more and more people joining it, this domain is most likely to grow even further and that too, at a constant speed.

Of course, this wave of social media is not going to end anytime sooner, and these platforms are here to stay. And, if you are clever enough, there are several ways through which you can avail advantages for your business by using this ever-so-famous social media.

Regardless of the platform, it is, with a tremendous growth, luring founders and leveraging their businesses in the best way. Joining social media does provide you an upper hand, but it is not restricted to its popularity or simplicity but the presence of your target audience on these platforms. And, believe it or not, consumers are trying to find brands on these platforms before connecting with them. In the end, these are the platforms that are helping them establish a strong trust.

Apart from that, there are several other advantages that social media can bring. So, if you are still dubious, scroll down and know why these platforms are important for your business.

Connect with Potential Customers:

Social media platforms are one of the best ways to connect, engage, and interact with customers. The more you will communicate, the more conversions you will get. Once you have discovered your potential group of customers, set up a two-way communication so that they can easily leave their feedback behind and review your business.

Not just that, but through communication, you can satisfy customer queries, and hence, attain their attention. This will, in turn, allow you to convey your brand message seamlessly.

Furthermore, those who are just starting up can keep an eye on what their target audience is sharing and liking. Such insights will help you build buyer’s persona for your business. It will eventually give you a thorough understanding of your customer behaviors.

Improve Brand Recognition:


When it comes to marketing your business, the primary goal that most founders work for is to have brand recognition. Be it instant acknowledgment through your company’s logo or through its tagline, you would probably want your customers to recognize your brand instantly, right?

Talking about social media, it is one of the most marketing friendly domains that can bring you increased visibility. By accepting billions of people from across the globe, these social media platforms give you an abundance of opportunities to embed your brand’s identity in your customers’ minds.

To begin with, you must know which platform your audience and business associates are present at. Create your presence on these platforms and start getting in the action. Furthermore, having a social media strategy will help you accomplish your goals without any hurdles.

Better Customer Support:

Better customer support

If losing customers seems to be tough, gaining new ones is even tougher. However, retaining the existing customer base is quite easier, only if you know the right tactics. If customers are investing their time and money in your business, in return, they only anticipate appropriate customer support in case of an emergency.

Undoubtedly, customers appreciate when the response from your end is quick on their queries. Instead of a computerized response, all they want is a real person who can assure them utmost help.

So, by being present on these social media networks and by promoting your business, you would be able to help them and resolve their queries in a better way. This will, in the end, help you attain more five stars and positive reviews all around the internet.

Reduced Marketing Costs:

The more time you spend on social media, the lesser will be the cost of advertising. Just a few hours every day on these platforms can help you derive significant traffic on your website. Not just that, even these platforms offer paid advertising where you can invest a little amount and can get satisfactory results.

If you are starting small, you would not have to worry about going out of the budget. Once you think you have the hold of social media, you can then adjust the budget accordingly.

However, in the beginning, make sure you are moving along with a substantial strategy, especially if you are new to business advertising on these platforms. Until you do not have a plan to stick by, you may end up spending a lot of money and that too, without churning any results.

Project Your Brand’s Vision:

Regardless of your belief, having a strong connection with your audience is one of the most important factors for any business. According to some research, brands with active social media presence have more loyal customers.

If you are taking out some time to offer useful information to your customers and help them when they are in problem, it automatically forms the trust.

Your customers get to know how much you value them; therefore, they begin considering you not just as a mere business company but a brand with values and vision. Hence, it helps them understand your vision to a great extent.

Market Knowledge:

Knowing about your competitors and other companies from your domain will always help you establishing a well-acknowledged brand. When it comes to knowing about your competitors’ activities, social media should always be your first choice as these are the platforms that are always public. So, whether through their posts, comments, reviews, mentions, you will always stay up-to-date with what is working for them and what is not.

Not just that, but social media also provides you with an opportunity to connect with other companies, apart from your competitors. Not only for networking, this would be a great way to outsource the services whenever required.

Turn Your Customers into Brand Ambassadors:

Being a business owner, you must have dreamed of having a gamut of loyal customers enthusiastically encouraging your brand. However, the process of turning a customer into a fan is arduous. On the top of that, if you would have to turn a fan into a brand ambassador, it is even more strenuous as it requires a deep connection that goes beyond business.

While it is easier to shout-out offers and deals on the internet, you must even make sure that whatever you are coming up with, is worth gibbering about.  

Once you have successfully accumulated loyal customers and fans, the game will be simpler and easier for you. All of this you can achieve by being active on social media and interacting with your customers as much as you can. And yes, don’t forget to give them superior and satisfactory services.

Enhanced SEO Ranking:

That is true, the noteworthy presence on social media is becoming an essential factor in gauging the SEO ranking. In this competitive world, SEO requirements are changing every day, thanks to the algorithm changes by Google.

Therefore, optimizing your website, writing longer content, and executing few SEO techniques are no longer enough.

You must go a step beyond than this. By sharing appropriate content on social media, you would be sending out a message to search engines that would speak for your brand’s consistency, validity, and integrity.

Get Qualified Leads:

While you are marketing your product offline, you may never be sure of the response you will be getting from leads. Either they would be interested in your product, or not. And then, most of the times, you may even spend a significant amount to get leads just to find out that they are not worth spending the time on.

However, when it comes to social media, the scenario is entirely different. Such platforms allow you to target audience according to demographics, be it their age, profession, interest, or something else. In such a situation, you can bring your buyer persona in the picture.

And, on the top of that, there are even specific lead generation campaign services provided by these social media platforms. Through these services, you can be sure of the quality of leads as you can target only such people who would be genuinely interested in your business and not otherwise.

Keeping all of these advantages in mind, there is no concealment in the fact that social media marketing is, indeed, the most advantageous platforms for startups, small businesses, and established brands. While these platforms help startups form a trustworthy customer-base, on the other hand, it helps established brands retaining their customers and adding more to the list.

With regular updates, in accord with social media marketing strategy, you can surely increase traffic, create brand loyalty, get better search engine ranking, and satisfy more customers. Since your competitors are already present on these social media platforms, you would not need any more reasons to get into action right away, isn’t it?

So, whether you are a newbie or a pro in the market, if you have not taken this step yet, it is the time to host your company’s flag on the internet.

Categories: SEO
About the Author

Ananthakrishnan is a Digital Marketing Guy. He has a keen interest in SEO and Web Design. When he is not working you can find him at his house, playing video games.

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