If you frequently design and develop websites, it is likely that you feel confident when using typefaces. That said, when it comes to choosing the right typography for your site, you might have trouble knowing what to look for and where to look.
This is because popular font libraries such as Adobe Typekit and Google Fonts have made thousands of different fonts available for websites.
Typography has lots to say about your website and web design, as it can easily evoke more than mere words. In case you are not an experienced web designer, you may find it difficult to understand the typeface or fonts that would fit your brand. In this handy guide, we will help you choose the right typography or fonts for your site.
• Understand Your Audience and Brand
Whenever you start a project, it is vital to understand your audience and brand fully. You should ask questions such as: what are your specific brand attributes. What sets you apart from your competitors? How much value do you offer to your audience? What are some of your visitors’ primary as well as secondary reasons for visiting the website? Keep in mind that this information is essential as it will lay the foundation for informed typography decisions.
Your typeface and font choices are an integral part of your overall approach aligned with your goals and brand. Typefaces essentially communicate your brand’s unique personality and help your visitors know and appreciate that they have come to the suitable place.
• Rank the Fonts by Importance
You may have heard the saying: “three’s a crowd.” This is why a key rule of thumb is that you should not use over three fonts on the website. In addition, each of these three fonts must have different levels of importance.
Just as when you choose a color palette, the process often consists of picking a primary, secondary and an accent color, you can use the same pattern with your typography.
As your primary or main font will be the most visible, you should use it on the headers of the website. We would suggest that the style matches that of your logo in case there is text in it. In most cases, this is the font style or type, which should be the most identifiable and recognizable with your brand, even when it isn’t the most used on the website.
On the other hand, your secondary font will consist of the ‘meaty’ textual content. This will include descriptions, paragraphs, and blog articles, etc.
Although the main font style could be original and catchy, your main goal when it comes to your secondary font is often legibility.
Your potential clients may not inquire into your services or products in case their retinas are burning after only twenty seconds of reading. Finally, yet importantly, your accent font is often the one that you will use for specific purposes.
In addition, when it comes to website design, it is often dedicated to a call to action. If you want to attract your clients and get more clicks from potential visitors, you would like to choose a useful typeface that can stand out from your remaining pages.
• Look At Suggestions
Note that one of the great things which Google Fonts does well is it allows the users to look at various font combinations and then make many font combination suggestions.
You should use one of these excellent options to determine what is right for you. The Adobe Typekit library, for example, also does an incredible job of helping users choose typefaces based on the way they would be used.
Keep in mind that font pairing could be difficult. It is indeed not a strong suit for all designers. This reason is why it is OK to get help.
That said, always be wary of certain overused font combinations; usually, the first option you will see may be the one, which is most-used.
• Load Times
Remember that if a font doesn’t load quickly, you should consider another option for your website. This is because users have no tolerance for slow sites. Regardless of how incredible the typeface, it has to load at a quick speed to be effective.
When you are selecting a right typography for your website, you must test it for speed. Note that a majority of type services, including Google, will help you in this regard. Then you can think of other ways that can keep your loading times to a minimum.
• Consider Your Content
Apart from your brand and audience, your website typography must be suitable for your most prevalent web content—whether it is videos, articles, images, listicles, products, or cat pictures. You cannot get a comprehensive sense of how a specific typeface would perform without trying the typeface in context. It will reveal the unique qualities of a typeface as well as how well it will support the content.
• Go With the Trends
Once you have mastered the fundamentals of choosing the right typography or fonts for your site, you can get a little creative.
In terms of design, 2018 would be a highly creative year; as a result, expect to see some daring color palettes and layouts all around the web.
It’s also a great trend, which you can use for your fonts, choosing bold and exotic typefaces. Apart from “going bold,” something you are likely to see more in the future is the pairing of sans serif and serif. As a result, what was previously considered a design “no-no” is now highly appreciated.
These tips will help you choose the right typography for your website.