SEO is one of the most effective ways of generating traffic for a blog. However, with Google’s ever-changing search algorithm, it’s now almost impossible to optimize blog posts to rank for keywords on search engines.
Even if you did manage to rank on the first page of Google, it’ll only be temporary. Sudden disappearances in Google ranking is fairly common these days.
That’s why it’s important to have an email list. Unlike Google, your email subscribers will always be there to receive updates from you and read your blog posts.
Although, growing an email list often takes a lot of time and work. Because it’s not an easy job to convince someone to give you their email. This is where lead magnets come to help.
What Is A Lead Magnet?
Have you ever noticed how some movie theaters give away free popcorn to attract more customers? Well, lead magnets are similar to that. A lead magnet is a bribe that you use to get your blog visitors to join your email list.
This bribe usually comes in the form of a free item, like a free eBook, a checklist, email course, a webinar, free software, etc. Everyone likes free stuff and it’s exactly why lead magnets help boost email subscription rates.
Let’s imagine that you’ve created a killer lead magnet to attract subscribers, how exactly would you promote this lead magnet to your blog visitors? You can start by following these strategies.
1. Use Popup Messages
Popup messages are a must-have for every blog. It’s the most effective way to grab a visitor’s attention and convert them into a subscriber.
There are several different popup messages you can implement on your blog.
- Popup message: A popup optin form can be set to show to your visitors after a defined time interval or to show after your a visitor has read a part of your blog post.
- Exit-intent popup: Exit-intent popups lets you accurately predict when a visitor is about to leave your website and show a popup message at that exact time to keep them from leaving your website.
- Two-step optin: You can also create optin forms in links and images to show popup messages only when a user clicks on a link or an image on your blog post.
The great thing is that you don’t need to be a coder to implement these. You can use OptinMonster or a similar service to get started with popups, optin forms, and welcome mats (mentioned below).
2. Embed Optin Forms In Blog Posts
Content upgrades are one of the most effective forms of lead magnets for blogs. Content upgrades allow you to create a unique lead magnet for each and every one of your blog posts to attract different types of leads.
For example, if you create an extensive guide on how to start a blog, you can create a content upgrade for a checklist on creating a website and offer it to your readers as a lead magnet.
You can embed the content upgrades right inside your blog posts, at the end of a post or in between the paragraphs, using inline optin forms. This allows you to create different optin forms for each blog post to target specific audiences.
3. Add Optin Forms In The Sidebar
The sidebar of your blog is another great spot you can use to promote your lead magnets. The sidebar is a section that is visible on your entire blog. No matter which blog post a visitor lands on, they will see your blog sidebar. That makes it the ideal place to tell your readers about your lead magnets.
Add an optin form into your sidebar to promote your lead magnet. Most lead generation WordPress plugins support this feature and you can add one to your blog with just a few clicks.
Just remember to choose a lead magnet that appeals to all types of audiences to promote on your sidebar.
4. Setup A Welcome Mat
A welcome screen or welcome mat is a fullscreen popup message you can use to promote your lead magnet to your visitors when they first arrive on your website.
Welcome mats are more effective than normal popup forms because they grab the attention of your website visitors by covering the entire screen with the welcome message, allowing you to make your lead magnet more visible.
5. Build Landing Pages
You should create separate landing pages for each and every one of your lead magnets. Why? Because it helps promote your email list on other platforms and drive traffic more easily.
By creating landing pages for your lead magnets, you can easily link to your landing page from your social media channels to directly convert visitors into subscribers. You can also use landing pages to run advertising campaigns and promote your email list on other blogs and websites.
You don’t need expert knowledge or coding experience to build a landing page. Thanks to free plugins such as Elementor, now anyone can easily build landing pages in WordPress without any web design experience.
Almost every blog that you can find on the internet use lead magnets to generate leads. Most of these blogs use the same types of lead magnets. To win over your audience, make sure to offer something unique and useful.
Also, give it time. Email marketing is a long-term investment. You won’t be able to grow an email list of thousands of subscribers overnight. Keep blogging and getting more visitors to your blog and eventually, you’ll be able to grow an email list full of loyal followers.