Single page themes are all the rage now but should you follow the bandwagon or buck the trend? If you’re thinking about updating or building a new WordPress website with a one page theme, this post is a good starting point to weigh your options.
We’re going to look at the pros and cons of a one pager website as they are commonly called in web design.
Let’s start with the basics.
What is A Single Page Website (Or Theme)?
As straightforward as the term one page theme or website seems, there is more to it than you imagined. The simple explanation is that a one page theme or website is one that uses a single web page to load all pages dynamically. The website may have a base layout for the main page but the different content organization for other pages.
Previously, you would scroll a 1 page website endlessly as you access the different pages/content parts, but this is being replaced by newer CSS3and AJAX techniques that allow for navigation menus that take you right to that particular spot on the page without scrolling.
The point of a one page site is to provide just enough information that a user can act upon. The point is to eliminate as much clutter as possible and only focus on the most valuable content that will attract a user’s attention.
A single page website works best for product announcements and promotions, showcasing a portfolio, and websites that have little content.
Now that we have an idea of what a single page website is let’s take a look at its benefits.
In web design, if you achieve more with little it means you have created simplicity. That’s precisely what creative single page website or theme is all about. For instance, there’s no need to direct users to certain pages. There’s no need for gigantic navigations.
Slightly Faster Browsing
Since the different parts of the website are located on the same page, it provides for faster browsing. Users just scroll or click menus and instantly jump to the appropriate section. This doesn’t affect performance, but it makes browsing the site easier for site visitors.
Creative Single Page websites focus on Quality
A single page website focuses on quality rather than quantity. Since you can only scroll down on a single site page, you are forced to simplify your message. In other words, you only put there what matters. This is partly why single page sites work best for conversion purposes.
Higher Conversion Rates
Users typically scroll down on a single page website to read more content. You can carefully plan the sequence of page elements that your web visitors see and ultimately lead them to the action you want them to take. Unsurprisingly, many landing pages nowadays use a single-page design.
Easier To Manage
As already mentioned, single page websites contain less content compared full websites, so there is less content to maintain. Moreover, it’s only a single page to take care of, and this makes life a lot easier.
Slightly Improved SEO
This mainly applies to Google: your PageRank will be applied to the entire website since it is a single page. Note that these SEO benefits apply if the website is dedicated to a single product.
You can find the best free One Page themes here to take your business site to the next level.
The Downsides of a One Page Theme
After weighing the benefits, it’s important to look at the drawbacks in equal measure. Here are a few worth noting:
Potentially Longer Load Times
If you have quite a bit of content, the page may take slightly longer to load than a traditional website. Of course, if this happens, you risk losing visitors as fast as they get to your website. Keep in mind that page load times may affect your Google rankings.
Not Easy To Scale
If you need to add more content, a one page website may be severely limiting. With the traditional full website, adding new content is as simple as creating a new page. Needless to say, if you want a website that easily scales regarding size, a single-page site isn’t for you.
Requires A lot Of Creativity
If designed well, single-page websites look good and can provide some fantastic user experience. However, creating that impressive user interaction demands a lot of creativity and technical know-how from the designer.
It’s Hard To Include Shareable Content
We live in the age of convenience. Your content should be accessible through multiple channels, particularly social media. However, single page websites don’t make it easy for content to be shareable o social media especially if you want to share snippets rather than an entire post.
Best One Page Responsive WordPress Themes
One Page Business Pro is a beautiful, neat and compact responsive single page WordPress theme. This theme is suitable for showcasing various websites like corporate, business, portfolio, agency, or any other creative website.
You can showcase your portfolio, products or services with this compact, flexible and intuitive WordPress Single page theme.
BlueArcs is an effective framework specially created to help you showcase your work on one page.
This fully customizable, responsive, mobile-friendly, single page WordPress theme is a perfect blend of the modern design.
Check Out BlueArcs
Urban Grill is a classic one page WordPress theme that offers features like horizontal scrolling, typography options, multiple social icon formats, translation-ready, etc. This is a must have theme that will help you promote your small business.
Check Out Urban Grill
Top articles about One Page Websites and SEO
SearchEngineJournal : Single Page Websites: Are They Good or Bad for SEO?
Link-Assistant : Single-Page Websites: Are They Good or Bad for SEO?
One page WordPress themes certainly have their place and purpose and their advantages when used for a particular purpose cannot be overstated. That being said, you should consider the downsides too before jumping onto the single-page trend.
Your turn now: will you be using a one page theme for your website soon?