MailOptin Review: The Ultimate Email List Building Plugin?

If you want to build an email list, there are several checklists needed to maximize result; you need the right set of tools to lure the right kind of people into your mailing list.

Obviously, you can no longer force anyone to subscribe to your email list, and if you succeed in getting a random list, you will notice a large percentage of unsubscribe rate.

In many countries, it is against the law to send unsolicited emails to people who didn’t opt-in to receive email notifications or updates from you. That means you could get your business sued.

Specifically, in the United States, the CAN-SPAM Act of 2003 mandates every email marketer to have an unsubscribe link in their emails and such request must be honored within 10 days. Failure to do so could get you into trouble for breaking the law.

To accomplish the task of building an email list, creating and deploying optin emails forms to your customers without getting into trouble, you need that right tool and MailOptin is one of such tools.

There is so much to talk about this plugin, but I will single out some core features of the plugin and discuss how they work to help you create an email optin form with the sole aim of maximizing conversions.

How to Build an Email List with MailOptin

There are several things you can do with the plugin;

  • Create beautiful and stylish optin forms.
  • Select from the list of email marketing service providers.
  • Target these optin.
  • Display those optin forms automatically or embed them anywhere in your site.
  • Run an A/B split test and view analytical data.

These are basically what to expect from the plugin. It looks really simple, right? From here, I will walk you through an in-depth overview of what these feature can do.

I am going to streamline the features to the very core aspect of the plugin that produces high converting result.

Some Things About MailOptin That Makes List Building Interesting

Clean user interface

The first thing you are going to notice in MailOptin is its simplicity. It is built in such a way that within few minutes you can start deploying your optin forms.

You don’t have to have to keep going back and forth, then get confused before you can make optin forms go live in your website.

Settings are segmented in tabs; each tab gives you a clue of what you can do. Apart from that, there is a little handy description appended to every setting to aid you as you set up the plugin.


That’s much about the straightforward user interface of the plugin. I doubt anyone can get lost with the way the settings are integrated.

Liberty to create different optin form types

The industry standard optin form is the lightbox popup, MailOptin doesn’t come with that alone, it has a lot of options if you want something outside the conventional popup email optin form.

There are some less intrusive optin form types you can select from, like the:

  • In-Post Optin
  • Notification Bar
  • Slide-in
  • Sidebar/Widget

These optin forms have different kinds of configuration settings to enhance their role in your website.

Multiple templates with modern layout

It doesn’t matter what kind of optin form you want to build, is it a lightbox, slide-in optin form, or a notification-bar form? You will have options to select any of the pre-built clean, stylish, and professional templates.

Customize every element of your optin form

After deciding which optin form type to use on your site, you will then create an optin using any of the pre-configured templates. There are chances that the existing template won’t fit into your site’s design, that means you will have to tweak them.

In the plugin, you can edit every element; things like the message, the image, the image orientations, borders, effect and colors can be customized to suit whatever design inspiration you have.


It uses a visual live editor for editing and customization. Everything being customized is visualized on the live editor, so you don’t have to continually visit your site to see the edits you have made.

Detailed targeting options and multiple rules


One of those areas MailOptin excels is its detailed targeting and multiple trigger options. Imagine you own a fashion business online, and you want to target only people who love wrist watches, you can target lovers of wrist watches and put them in a segmented email list.

Then, you can push wrist watches update notification to customers who subscribed on the wristwatch segmented list. Detailed targeting helps click-through-rate and boost conversion.

Here are some of the trigger settings available in the plugin:

  • Click Launch
  • After X seconds
  • Exit Intent
  • After scrolling down X percent
  • Visitor has viewed X pages
  • Detection of Adblock users
  • New & returning users targeting
  • Schedule

The beauty of it all is that you can set up multiple display rules for each campaign. Although, all campaigns do not have the same kind of display settings because of the way they are designed.

Easy integration

MailOptin has support for all popular email marketing services including the following: MailChimp, Sendy, Constant Contact, Campaign Monitor, Drip, GetResponse, ConvertKit, AWeber, ActiveCampaign, and MailerLite.

Integration is straightforward, MailOptin will show you the steps needed to connect your site to your email service provider. It saves you a lot of hassle in finding out how connections can be established using any of the supported integration platforms.

Here is what it looks like after integrating MailOptin and MailChimp.


Easy A/B split test engine and analytical data

Creating a split test on MailOptin is very easy, all you need to do is create a campaign and one or more variations of the campaign.


The plugin finds the best performing optin campaign, then you can make a decision on what variation will provide the best result.

In terms of reporting, there is a wide range of data available in the plugin. This is possible via its built-in analytics features which tracks data like:

  • Top converting optin campaigns
  • Top converting pages
  • Top displayed optin campaigns
  • Number of impressions
  • Number of subscribers
  • Conversion Rate

These data are easily accessible, and makes guess work a thing of the past.

Exit Intent

With Exit Intent, you can create less intrusive lightbox popup in your website. MailOptin monitor your visitor interaction on your site and is, therefore, able to detect when they are about to leave your site and then it will trigger your optin campaign.
It’s a direct opposite of forcing your optin campaigns with a popup immediately visitors access your webpage. That kind of aggressive method has done email marketers more harm than good in recent years.
Hence the mass adoption of the less intrusive approach, which is powered by the exit intent technology. One which is nicely implemented in MailOptin for maximizing conversion.
How to use MailOptin to create a lightbox popup optin form

A lot has been said about some of the features of MailOptin, let see how some of them work in action.

Step 1: Create a new campaign

To get started, you click on the “Optin Campaign” tab. A campaign is basically an optin campaign form which could be a lightbox, notification bar or any of the optin form types discussed earlier.

You can create multiple optin campaigns in your website, but it’s best practice not to flood your entire website with all the optin form types the plugin has to offer. Working with two to three optin form types per page is recommended.


Once you decide to create an optin campaign, you will:

  • Choose a name
  • Select a template
  • Access the customization area
  • Customize and configure your optin form

Step 2: Configure your form using visual editor

Immediately you select a template, you will be taken to the customization area. Here, you can do the following:

  • Edit the message
  • Change the colours
  • Tweak the border effect
  • Activate several display rules

Don’t forget that every element of your optin form can be customized. It all boils down to your preference and what you want to achieve.

After Conversion

The after conversion option lets you configure what happens when a visitor subscribes to your mailing list. You can do the decide to:

  • Display a success message
  • Redirect them to another page
  • Close the optin form
  • Close optin and reload the page


Display Rules

This is where the power of MailOptin comes alive. Basically, you can control:

  • When to trigger your optin form
  • Determine which pages your optin will appear
  • Schedule optin campaigns
  • Scroll trigger


There are time-based and interaction-based triggers in the plugin, and all you have to do it to turn on the feature. For example, if you want an email list for only visitors who spend a fixed amount of time on your website, all you need to do is to activate the time-based trigger and set a fixed time.


Click launch

The click launch trigger is built for content upgrade. Let’s assume you have a free downloadable content. Rather than give it away easily, let your visitors pay using their email addresses.

Your visitors subscribe to your email list, MailOptin automatically sends a download link to their inboxes. This is one of the smartest ways to build a list, but you have to deliver something of great value for free, before you can reap any significant benefit.

Step 3: Enable your optin form
Once you have finished configuring your form. You need to enable it.


You will click “Optin Campaign” and activate the campaign. You simply click the toggle button under activated. When it shows blue, it means the campaign is live, when it’s grey, it means the optin form is deactivated.

So, now that your optin is activated. This is an example of a live optin form on display.


Optin form activated. What next?

Once your campaign goes live, you can still perform other useful actions within your dashboard:

You can create a split test:

To activate the split test engine on the plugin, navigate to “Optin Campaigns” and select the optin form you want to carry out split test on. Thereafter, click the “More Options” and create an A/B Split Test.

A new form will be displayed where you can give the split test a name and write notes about the changes you made.

On clicking the “Create Split Test” button, you will be redirected to the optin form live editor where you can make changes for the second variation. Thereafter, you can pick a winner or create additional variation.


Then you can go ahead and view analytical data from the “Optin Analytics” page.


You can find out every detail about a subscriber on the “Lead Bank” tab. Things like subscriber name, subscriber email, user email, conversion page and referral can be accessed. You can even get the exact date and time a conversion happened.

Another important thing I can leave out is the fact that you can start pushing out newsletters to your subscribers anytime you publish a new post. This is done automatically using the “Email Automation” settings on the plugin.


Wrapping up

In concluding the review of MailOptin, there are still some couple of things you need to know.

Documentation and Support

The plugin comes with a full documentation page where every aspect of the plugin is explained. In the documentation page includes articles that explain how to set up the plugin, connections, and integration as well as information regarding billing.

How much does MailOptin cost?

MailOptin currently offers three premium plans:

The agency plan is priced at $269, pro plan goes for $199 while the standard plan which comes in two options; single site and three sites have a price tag of $69 and $99 per year.

These pricing plans are billed annually. Each of the pricing plans unlocks certain features; The standard plan comes with unlimited optin campaigns, exit-intent, click launch trigger and one year of support. The pro plan provides access to everything on the standard plan, including access to adblock detection, optin scheduling, WooCommerce integration.

The agency plan unlocks all MailOptin features, you will also be able to use its advanced WooCommerce integration, advance EDD integration, third-party app integrations and get access to priority support.

Visit the plugin’s pricing page to get an in-depth overview of everything you can access per license or try MailOptin for free.

Should you use MailOptin on your site?

MailOptin offers one of the most powerful and flexible toolset needed to building your email list.

If you have the budget for it, you won’t waste time before you start reaping the benefit. It has one of the best feature set and the fact that you don’t need annoying add-ons to make the plugin work to full capacity is an added advantage.

You can manage everything right from the plugin’s dashboard, you can create a split test and pick a winner, automatically enable your optin form or embed them manually, anywhere in your site.

With tons of stylish templates that can customized to suit the design sense of your website, MailOptin offers one of the best editable frameworks in the market. So, if you ask; “is this plugin for me?” I Would ask, “do you really mean business in building an email list?”

If your answer is yes, then MailOptin will serve that purpose, almost effortlessly. Get MailOptin and kick-start your email list building the right way.

About the Author

Susmita is an engineer, a writer and a dancer - not necessarily in that order ! Ever since she discovered WordPress, she has not ceased to be amazed by how this community-driven platform brings people together - in more ways than one. And yes, she loves binge-watching movies !

Leave a Reply

Your email address will not be published. Required fields are marked *