How to turn your food into a business?
For the past couple of years, food blogging has fully replaced our favorite cookbooks. It is faster to google a recipe than to buy a cookery book. And it is easier than ever before to find innovate delicious recipes with fresh and affordable ingredients on the Internet. This has influenced the tendency of making a career out of writing about food.
Food bloggers have become decent competitors to already established writers. Every day they highlight all kinds of recipes on the websites for free: appetizers, main dishes, desserts, breakfasts and brunches, vegetarian recipes, cocktails, and drinks, etc. Food blogs contain thousands of recipes to the taste of everyone. People just do what they are passionate about and get money from it.
For those who also want to start a food blog and to make it a huge success, we have a couple of useful tips and tricks too. So, take a pen and make a note.
Before anything else, we have a good technical and security advice for your future website. In case you don’t want your website to be hacked, install a good VPN service before creating a platform for your blog post. This will ensure that your private data and posts won’t be stolen or blocked by hackers and cybercriminals who constantly attack unprotected Wi-Fi networks.
And now, let’s find out what are the main secrets of any successful culinary blog.
Creating a Food Blog: Step by Step Guide
Food blogging is not only a hobby or a business. It is a very interesting community to be a part of. It consists of posting recipes, advice, recommendations as well as communication with the followers. A successful food blogging is not only about chopping, peeling, and baking. It includes marketing, managing, answering the E-mails, PR programs, etc. And that is exactly what takes a lot of time.
So, if you still want to become a professional food blogger, here are a few practical recommendations to know.
How to Start a Food Blog
- WordPress – We recommend starting your blog with a free software called WordPress. It allows beginners and advanced writers to create both smaller and bigger platforms, developing them step by step into something bigger and more extravagant. It looks good and it is definitely the simplest choice for the beginners. Your platform is your starting point.
- Content – Now you can start thinking about what kind of content you’re going to post. It can be a website with recipes only or a website with recipes, recommendations, healthy lifestyle tips, etc. The only condition is that your content should be absolutely unique. Search on the Internet to compare the other bloggers’ websites. Define who you’re going to write for. Know your future audience – girls, mothers, older women, business women, vegetarians, etc.
- Social media accounts – Connect your blog to other social media accounts you have – Facebook, Twitter, Instagram, LinkedIn, YouTube, Google+, etc. This will help you to promote the blog faster. Thus, it won’t take a lot of time to get the traffic to your web page. The results will be immediate.
- Photography – Food blogs are not limited to recipes only. Photography plays a big role here. If the visitors don’t like the photographs of salads and cakes you have on the website they won’t read the text. Thus, the traffic won’t increase. Learn how to take qualitative pictures, what trends are right now, how to create interesting backgrounds, and how to use natural light correctly. The Internet has a plenty of lessons on how to improve photography compositions. So, search and practice to take stunning food photos. A professional and extremely expensive device is not needed. You can take amazing photographs even with your iPhone. Everything you need to know is a couple of secrets, used by professionals to take really beautiful photographs.
- Audience – As we’ve already mentioned, your website is not limited to recipes only. It is very important to build a relationship with the audience. Actively reply to the comments your followers leave, answer the questions, and ask the questions too. Thus, you will provide a feeling that your website is more than a simple digital culinary book. And that’s what attract people the most. Let your followers know who you are as a person, what you like, and how you can help them to improve their cooking skills.
- Posting and editing – Your web page has to be visually beautiful and attractive. You can either write your recipe as a whole text or add new plugins to organize it in a more attractive way. Thus, your writing will have some structure and will be more appealing and nice to the visitors. In the end, you get a beautiful printable form of all your recipes. The more photos you add, the better. Usually, it is up to 5-6 pictures for one recipe.
Despite the fact that a food blogger is rather a new career, it has already become one of the most desired ones for a lot of people. So, don’t be afraid to turn your hobby into your business too. Of course, if you’re passionate about cooking and ready to devote it the biggest part of your day. Open your own platform to share useful tips, ideas on food, baking, and health.
Try to write down your recipes complementing them with qualitative pictures to find out whether a blogging profession is actually for you or not. But don’t rush things, it does take time. Obviously, you’re not going to get rich the day after you open a blog. Invest in yourself and your business to get the first results. And you will see how easy it is.
So, what are you going to start with – curry, potato soup, paella, pizza, zucchini bread, kale and celery salad, pumpkin pie, cinnamon ice cream, or meatball recipe?