For website owners in the smartphone era, having a general understanding of a mobile viewport is crucial.
What is a mobile viewport?
Think about it this way. Have you ever visited a web page where the font was so tiny that it could hardly be read? Or, what about those websites where one has to scroll far to the left and then far back to the right to read the entire content of the page? Usually, websites arranged this way also require viewers to zoom in or out multiple times while also scrolling back and forth to read the tiny font. Web pages that are displayed this way do not have mobile viewports enabled and instead have required site visitors to view the page on a desktop width.
Constructing a mobile viewport transforms that difficult-to-read and annoying-to-scroll web page into a more mobile-user friendly page. Adjusting the webpage’s width from desktop view to mobile view results in a larger font, a width that better fits mobile devices so that users do not have to scroll far to the left and right, and eliminates the pesky problem of constantly need to zoom in and out.
Why should web page owners concern themselves withmobile viewports?
What’s more, it is pretty simple for a web page owner to determine whether or not the site has a mobile viewport configured. Google has developed a ‘Mobile Ready Tool’ that checks the viewport width of a given web page. All one has to do is simply visit Your text to link… and enter the URL. If that web page is not mobile-friendly, Google’s check will tell you.