How do you turn a WordPress Theme into a Successful WordPress Website?
You’ve set up your WordPress theme. That’s great – you’re in good company. There are nearly 77 million WordPress websites around the world, and that 77 million will soon be passed because there are 50,000 new ones EVERY DAY. That many people can’t be wrong.
There are more WordPress themes and WordPress plugins than you can shake the largest conceivable stick at, so you can get your site almost the way you want it. Almost? Why almost? Because to complete the picture, you also need a variety of WordPress tools.
Are there any WordPress tools available?
Yes, there are. Infact, that is what makes WordPress so convenient to use. There’s a WordPress tools tab on the WordPress menu, and if you click on it, you’ll find tools that let you pull your website posts that first appeared on someone else’s blog, and also to export from your site to a different type of CMS. (That’s Content Management System, and that’s what WordPress is – a CMS). But WordPress tools can open up a much wider world than that for you.
There’s a WordPress tools tab on the WordPress menu, and if you click on it, you’ll find tools that let you pull your website posts that first appeared on someone else’s blog, and also to export from your site to a different type of CMS. (That’s Content Management System, and that’s what WordPress is – a CMS). But WordPress tools can open up a much wider world than that for you.
How do I find the right keywords to use for my domain?
It’s become customary to downplay the importance of keywords, and it’s true – as the search engines have become more sophisticated, so the importance of other ways of improving your search engine ranking has risen. But don’t be fooled – keywords are still critical, and one of the most valuable WordPress tools you can add to your WordPress toolbox is a keyword analysis tool. As always, some are better than others, and we recommend KeywordXP Pro.
The question every blogger and everyone who uses a website to sell, or even just to arouse interest in potential customers, is: How do I get the search engines to rank me high on someone’s search results page? And never mind that; how do I get the search engines even to SEE me? Because the market today is truly global, and everyone has a website, and all my competitors are screaming for business. How do I scream louder?
You don’t, of course – loud screaming puts people off. You don’t scream at all – what you do is deliver your message with intelligence, and bearing mind that, before you can even speak to your potential customers, you have to persuade the search engines to put your name up there, high in the search results. And keywords are still one of the main ways to do that. But which keywords? KeywordXP Pro will tell you.
Example: you’re selling HVAC services – you sell, install, maintain, upgrade and replace heating, ventilation, and air conditioning services. The first thing you know is that your competition is not global because you’re not global – your customers have to be close enough for you to get to.
You still have competition, though; to your knowledge, there are at least fifty HVAC dealers capable of fishing in your pool. When someone geographically near enough searches online for an HVAC dealer, you want your name to appear in the top handful of results they get. How do you do that?
Well, you could post with the keyword HVAC. Yes, you could. But what you really want to know is: what are people searching for, online, right now, that has anything to do with HVAC?
KeywordXP Pro will tell you – so you can use keywords that fit the searches currently being made. KeywordXP Pro will give you long tail keywords for HVAC. But it will also tell you how competitive any keyword is – how many websites are optimized for a particular keyword, and how many have it in their URL, so that you don’t attempt to compete where the crowd is thickest. KeywordXP Pro offers a lot of other features, too – check them out here.
Do I need a Website Policy? If so, why?
No, you don’t. As long as you don’t intend – ever – to let any customer leave information, give you his or her email address, buy anything from your website, make any comment that could enable anyone to know what continent she or he is on, then you don’t need to worry about your website policies and you won’t, therefore, need a policy generator.
But, if all those things are true, why have a website at all?
What’s the worst thing that can happen to anyone’s website? That’s easy – and it isn’t being hacked (though that is very bad. Very bad indeed). The worst thing that can happen to anyone’s website is to be blacklisted by Google.
And that can happen if Google even suspects that you may not be taking seriously your obligation to abide, not only by their rules (which are onerous enough) but by the increasingly demanding rules of governments. Every government, everywhere in the world. (With the possible, though not confirmed, exception of North Korea). And the CIA. And MI5, and Mossad, and… It’s a long list.
Protect yourself. State your policy clearly on your website. Make sure it complies with all current regulations. And that it’s bang up to date.
Does it matter if my website is slow to load?
We should just say it does! Here are some sobering figures:
- 47% of visitors to your website expect it not to take more than 2 seconds to load
- If a website takes more than 3 seconds to load, 40% of visitors click to another site – and they never come back to yours
- Every 1-second delay in loading reduces conversions by 7%
Convinced? Don’t lose business because your site is slow to load. Install the WordPress plugin one click solution and be among the fastest loading websites out there.
Icons can enhance your website – but where to find them?
You’re traveling in Ethiopia. You need to find a washroom. Your native language is English, but you can get by in a number of others – but Amharic is not one of them. Maybe you missed school that day. But it doesn’t matter – you’re not worried – because you see this (or something like it):
Now you know where the washroom is.
That little picture is an icon, and what we’ve just gone through tells you why icons are so important. They are universally understood. Not only that but, when you put them on a post or page on your website, they act as signposts, telling visitors where to find what they’re looking for. And that matters; we’ve already said how fast visitors will click away from your site if it takes
And that matters; we’ve already said how fast visitors will click away from your site if it takes a long time to load. They’re just as impatient when it comes to finding where on your site the information or offer they’re looking for is hidden. That’s why an icon is a WordPress tool. You use icons to tell them – fast enough to keep them on your site.
Here you can find an icon for every conceivable purpose. Download them, use them as signposts and to convey information, and watch your conversion rate rise.
Finding the best WordPress theme for you
Is a theme a WordPress tool? Well, it is, because running your WordPress site without a theme will lose you all the advantages of choosing the world’s most popular CMS. But how to find the theme that really does the job for you?
We’ll turn the question back to you. Why do you have a website? What do you want and need it to do for you? Is it for self-expression? Is it to sell a service or a product? Are you running an eCommerce store? Do you have a portfolio – of art; of photographs; of jewelry; of writing – that you want to show off to advantage? What is it for?
When you have the answer to that, keep it very firmly in mind. Don’t choose a WordPress theme because it looks so beautiful if it won’t help you meet your personal objectives. That’s pointless. In fact, it’s worse than pointless, because a WordPress theme IS a WordPress tool; it’s there for business reasons first and foremost.
Grab these awesome WordPress tools, before it disappears.