Amidst cut-throat competition, establishing your brand online and providing adequate exposure to your products or services isn’t a small deal. Out of several other ways, one of the most considerable is creating a business website.
Now, when it comes to launching a WordPress website, there is an extensive list of elements that you may come across. Since not each one of the elements can be displayed on the site, you’d have to narrow down your options. Keeping everything aside, an element that is amassing a lot of appreciation and value is WordPress Slider. Not just you can find it on every other website, but it has, very keenly, established its value among web developers.
Although this element is being used every so often in website designing, most of the people are even coming up with its downside, igniting unnecessary and baseless doubts in the minds of users. Owing to this fear or the prevalent myths doing the rounds out there, developers or website owners prohibit the use of these sliders.
But, the scenario might not be the exact as it appears out to be. So, to debunk all the myths and clear out the air for you, here are some predominant doubts regarding WordPress sliders to get rid of right away.
What is a Website Slider?
Just as the name suggests, a slider is an element that slides or moves the content to the left side and showcases the new content. As far as the content that you can display on these sliders is concerned, then there is a variety of it, including images, videos, posts, texts, gifs, and more.
With WordPress, displaying a slider on the website becomes an extremely easy task, thanks to the plugins available out there. All you have to do is install the plugin, customize the slider, and showcase it on your website anywhere you’d like.
Why Marketers Use Sliders?
Although there are several reasons that compel marketers to use WordPress sliders on the website, however, the primary one would be the opportunity to feature multiple deals and offers at a time. And, by doing so, you get to showcase more than one product or service to your customer at the same time, saving you from spending a lot of efforts and money.
Another considerable reason to use sliders on a website is that you can easily put multiple CTAs on every deal or offer that you are showing on the slider. In this way, very subtly, you can redirect the attention of your visitors wherever you’d want them to focus the most.
Most Common Doubts & Fears About WordPress Sliders:
- Sliders May Create Banner Blindness:
To put it in simple words, banner blindness is nothing but a phenomenon of obtrusive clarity when there are a lot of elements available on a banner or an advertisement. Generally, if you upload such banners on your website, visitors don’t pay enough heed to it because of the obscurity reasons.
Of course, banner blindness can be one of the primary reasons behind an increased bounce rate of your website. However, it’s not true that banner blindness is always caused by sliders until you are familiar with the pro tips to display this element.
Sliders are mainly used for showcasing the USPs of the brand or the most popular products or services of the company. So, unless you are not making the entire thing look like an advertisement, there won’t be any question of banner blindness.
- Sliders Divide Visitors’ Attention:
If marketers dread something the most, then that would be dividing the attention of visitors. Surely, if your visitors aren’t able to concentrate on one single offer at a time, they may end up being confused and might even close the tab altogether.
Since sliders allow you to represent a variety of offers or products within a few seconds, you might have a perception that sliders are the real culprit behind dividing the focus or attention of your visitors.
However, the only way to debunk this doubt is by keeping the information as less and precise as possible. So, even if the slides whooshes and changes instantly, your visitors would understand what exactly you want to demonstrate.
- Sliders Don’t Provide What Visitors Are Looking For:
When they make up their mind to explore your website, there is no way in the world that would compel them to entertain what they aren’t looking for. Humans are living in the fast-moving world. And, in this world, if you are offering them an equally quick paced slider, it should have something valuable.
If you are just giving them something that isn’t useful to them, the impression of your website may stoop lower. Not just in the case of sliders, but it is true in every aspect. Therefore, even if you are putting up an auto-rotating slider on your landing page or homepage, give them what they want.
Keeping your target audience in mind, figure out their weaknesses and their requirements. Based on this data, curate such content that would grab their attention instantly. Keep the text lesser and the quality higher.
- Sliders Consume A Lot of Space:
Even if you haven’t displayed a WordPress slider on your website yet, you must have seen this element on other sites, right? And, with this research, you might already know that sliders look best when displayed on the top side of a page.
Another common myth that people are living with is that sliders consume a lot of space on a web page and also slow down the entire site. However, there are very obvious contradictory thoughts from this point of view.
As far as space consumption is concerned, then these WordPress sliders are meant to avoid it and not grasp. If you were thinking to upload a lot of images on a web page, it would have consumed the required space, right? But, with a slider, you can showcase all the images by clubbing them together. And, when it comes to slow down the website, if you’re using a right plugin, no such problem will arise.
- Sliders Decrease Visibility:
There is no denying the fact that if the elements or content on your website isn’t legible enough, your visitors aren’t going to be pleased. In such a scenario, you’d have to make sure that the visibility, as well as the readability, are up-to-the-mark.
But, can you expect this clarity from WordPress sliders? Of course, you can! The key here is to not stuff the entire slider with images, texts, videos, CTAs, and more. On the contrary, if you’re paying much attention to the visibility, then keep everything minimal.
Instead of using long paragraphs, keep the text concise.
If you want to display videos, avoid using the ones with a longer duration; on the contrary, you can use GIFs that are interesting as well as informative. Similarly, there are several such ways to ensure that the visibility standard is always high.
While there would be many to pinpoint the downside of an element, there would be fewer people to make you understand the advantages and benefits of a WordPress slider. Therefore, if you’re stuck somewhere, it’s recommended to conduct your own research and come to a conclusion instead of acting on someone else’s experience.
So, as far as the WordPress sliders are concerned, don’t stop yourself just because a few people had a bad experience. Try this element on your own, keep the quality high, and reap the benefits.