The primary function of WooCommerce tools is to improve the functionality of your online store. Different tools have different functions including email marketing, improving SEO, accounting, the collection of customer data, and recovering abandoned carts. The ultimate goal of these tools is to improve conversion, which is the bottom line of an online store.
Here are some of the best tools you should get your hands on for your WooCommerce website.
MailChimp is one of the best email marketing tools. Through email marketing, you can keep your customers updated on recent news about your company, and provide them with information about new products. It is a powerful tool as it allows for email automation.
Its key features include:
- Managing email lists. It allows you to create many email lists.
- Segmenting data. It has a customer data segmentation tool that allows you to create targeted email campaigns.
- Groups. It categorizes people on your email list according to their preferences and interests.
- Predictive demographics. This feature predicts the gender and age of your customers.
Unbxd is an e-commerce tool that helps customers with product discovery. To start with, it creates a search bar on your online shop. Research shows that a potential customer is much more likely to buy if there is a search bar on your online store.
Unbxd helps customers find products through features such as:
- Search. Once a customer starts typing, it predicts what the customer could be looking for. It also shows popular searches related to the phrase typed on the search bar.
- Product recommendation. On the search results page, it provides the customer with suggestions of other related products. That helps with product discovery and, therefore, increases sales.
- Personalized browsing experience. It combines AI-driven automation with merchandiser insights to provide customers with a personalized product browsing experience.
Zendesk is one of the most popular customer service software. This software provides customer support through chat, email, social media, and phone calls. It tracks, prioritizes, and, solves customer support tickets through automated workflow.
Zendesk has a proactive live chat with automated triggers. These features allow you to engage visitors who are lingering on your site’s pages including the check-out page. Lingering visitors might have doubts or second thoughts. Zendesk’s live chat instantly links you to such visitors (near-to-convert leads) at this critical moment to clear any doubts and convince them to buy.
The software is based on Sunshine, an open CRM platform. Therefore, you can personalize Zendesk to create custom customer service application. Zendesk makes customization easier by providing developer tools.
The software also provides analytics by recording customer interactions. Also, it records your response time. Such data is useful in improving customer service experience.
HumCommerce is an e-commerce conversion rate optimization (CRO) tool. It provides behavioural analytics; visitor session recordings, Heatmaps, etc. in addition to traditional analytics; Traffic data, traffic source, etc.
Here are some of its key features:
Visitor Session Recordings: Record visitor sessions and observe how the visitors are using your website. Find sections where your visitors are getting confused and optimize for conversion.
Heatmaps: See how customers interact with your website. Heatmaps show visitor interaction (click, move, scroll data) for different devices.
Sales Funnels: Find bottlenecks in your sales funnels and optimize for better conversions. See at which step visitors abandon your website. Improve your funnel conversion rate to maximize profit.
A/B Testing: Set up experiments to compare two versions of a landing page. Compare landing pages to find which buttons, color schemes or website copy works best to increase conversion rate.
Product performance: Check how your products are performing individually based on the revenue, product conversion rate, visits, etc. Product performance gives you an idea of which products you should be focussing on to improve sales.
Research indicates that about 99% of customers do not make a purchase on their first visit. Therefore, you need to remind and convince them to complete the purchase. You can do that through a retargeting tool such as Adroll.
Adroll helps you retarget customers that abandoned the shopping cart. It does that by showing ads to your customers on the sites, they frequently visit. This tool is used by more than 15,000 brands including Tableau, Levi’s, and the American Red Cross.
Adroll allows you to create, optimize and deliver ads across all devices including mobile. It has access to more than 30 ad networks including Google, Yahoo, and Microsoft. Also, it allows retargeting through social media sites such as Facebook and Twitter.
Adroll uses customer segmentation to target users. The segmentation is based on more than 300 intent signals. The ads are personalized since they are based on specific actions by the customer such as products viewed and the step at which they drop off.
Through the built-in analytics and reporting, you can measure the performance of the ad campaigns. In the case of e-commerce, you want to know if your campaigns are having an impact on buyers’ decisions.
The right combination of e-commerce tools is vital to the growth of your online business.