Best Email Subject lines – Compiled Together

People judge emails by their subject lines…
And it is a snap decision whether to move on forward or close the mail there itself reading the subject line.

One of the best ways to run a successful marketing campaign is to write a catchy email subject that will interest your audience. This means a descriptive or personal subject that will offer the recipient purpose to read your email content. However, no matter what kind of email subject you are going for, these tips for email subject lines will be beneficial for you and your business.

Tips and Best Practices – How to Write Catchy Email Subject Lines

Include Personalization

Include personalization in your email subject lines such as your recipient’s location or name if you are sending a personal email. However, if you use third-party automation with your email system, you can send exclusive birthday deals or follow-up after purchases to let them know you’re thankful for their business.

Let Them Know Who You Are

The last thing you want is a confused recipient when they receive your email. Instead, you should include common identifiers such as your company name.

Add a Call to Action

Sometimes it’s best to tell your recipients exactly what to do next when reading your email. Without a call to action, your readers may delete your email without knowing that it requires their action directly.

Be Detailed

In most emails, it’s better to be direct and detailed than relaxed or comical in your subject line for emails. Instead of writing “Grilling summer exclusives…,” you should try to offer more specific instructions to deliver your promotion or benefits, as well as a call to action if your email requires one.

Maintain Character Count

When typing out your email subject, you should make sure that your character count is shorter, rather than longer. The last thing you want is your viewer to not even be able to read your full subject content.

Add Urgency

When adding your email subject, try adding urgency to react to your email so your recipient will be more prone to doing so. For example, tell them there are only a few days left for your sale, so act fast.

Test Out Phrases and Keywords

Crafting good email subject lines takes a bit of trial and error. To determine which subject lines work and which do not, you will need to try new things and see how your audience responds. There are tools that allow you to analyze your subject lines to see which are the most effective.

One such way that you can do this is through A/B testing. This sort of testing allows you use and compare different subject lines on a few recipients. Then, it will send the most successful subject line to the rest of your email subscribers. This process will maximize engagement and help you create the best subject lines possible.

Hopefully, with the help of our guide above, you can start writing catchier email subject lines that can increase your conversion rate. Just remember, the more work you do planning out your email subject content, the happier and more interested people will be to respond or even click on your emails.

So, it very important that you craft the subject to your mailers with utmost care. The primary aim of any email is that it should be opened, content should be read, and links clicked. So it is necessary to spend a little extra time to write good email subject lines, and you will have whopping open rates for your mailers.

To help you out I have brought together best articles from the internet that will put forward all the subject lines and an explanation of it, something that your subscribers just can’t resist it!

101 Best Email Subject Lines – Digital Marketer

Digital Marketer believes that there are eight different components that they found again and again in our top performing email subject lines. Along with these components, they have featured their best subject lines with their open rates and some insightful analysis.

164 Best Email Subject Lines to Boost Your Email Open Rates – optinmonster

In this post, optinmonster has listed 164 email subject lines that will help you boost your email open rates. The post has been broken down into several sections keeping in mind the diversity of emails that are sent.

Top 25 Email Subject Line Tips & Examples From The Pros – Fit Small Business

Fit Small Business understands that a compelling subject line means you’re already halfway to making a sale. With this article, they have listed 25 email subject line tips from the experts.

Improve Your Open Rates With These 12 Subject Line Tweaks – Constant Contact

Constant contact says spending a little more time in your subject line will help you increase email open rates, avoid the junk folder, and convey your message in front of the right people. They have suggested 12 tweaks that will help you achieve this.

The best email subject lines: 62 formulas to get your emails read – Sumo

Sumo in this article has curated 62 formulas that you can use as of right now to increase your open rates and create a successful email campaign.

The 17 Best Email Subject Lines for Increasing Open Rates – Mequoda

Mequoda has suggested 17 effective subject lines to drive visitors to your site in and efficiently turning those visitors into engaged audience whose email addresses are lying in your audience database.

12 Types of Email Subject Lines That Will Increase Your Open Rates – Instapage

Instapage quotes “A good email subject line is like a good landing page headline”, and if you think this is right, check out the 12 types of email subject lines listed by Instapage that will be compelling enough for your subscribers to read the mailer.

75 retail subject lines to inspire you – Campaign Monitor

To help you achieve a successful email campaign, Campaign Monitor has scoured through hundreds of emails and pulled out 75 stellar retail email subject lines that you can help you that convert subscribers to loyal customers.

39 Battle-Tested Cold Email Subject Lines That Will Help You Get Anyone’s Attention – Propeller

With an interesting title for the article itself, Propeller makes it a point here ‘how compelling cold email subject lines are important’. Check out their curated list of email subject lines that will help you grab anyone’s attention.

100 Persuasive Email Subject Lines – Inc.

Inc. in here has gathered a list of some of the best samples of successful email subject lines that actually work, according to various online marketing services.

557 Email Subject Line Hacks to Get You Noticed in the Inbox – The Daily Egg

The Daily Egg has compiled all the best email subjects for various sources for you here. You can use or adapt email subject lines from these for a successful email open rate.

About the Author

Susmita is an engineer, a writer and a dancer - not necessarily in that order ! Ever since she discovered WordPress, she has not ceased to be amazed by how this community-driven platform brings people together - in more ways than one. And yes, she loves binge-watching movies !

  • Purple Leaf Marketing /July 27, 2017 at 3:27 am

    Thanks for putting effort to gather and build this great list for us to refer. It will for sure keep us busy for quite a moment to finish reading all these resources. Thanks for these amazing information and sharing!

    • Susmita /July 27, 2017 at 9:01 pm

      Thanks. Glad that you liked the post. :)

  • Versalytics /July 29, 2017 at 6:07 am

    Thank you so much! This is a great list that offers so many creative ways to create compelling subject lines. I appreciate your efforts to curate this information into a single post.

    • Susmita /July 31, 2017 at 4:36 am

      Thanks for your kind words. :)

  • Pooja.M /August 1, 2017 at 11:39 pm

    Susmita, what a wonderful compilation of a list of blogs related to email subject lines! As the subject line is the first thing a receiver of the email sees, this post is definitely going to help to a lot of people like me. Thanks :)

    • Susmita /August 3, 2017 at 9:15 pm

      Thanks Pooja. :)
      Glad that you liked the compilation.

  • Moeez /November 13, 2017 at 3:57 am

    Nice work on the article Susmita. Subject lines determine the success rate of any email marketing campaigns and it’s crucial that you get it spot on.

    • Susmita /November 13, 2017 at 4:18 am

      Thank you Moeez :)

  • Dhruv S /March 3, 2018 at 9:10 am

    Found this information pretty helpful to me.
    Email marketing is must and also working with people required email conversations and this my dear friend is the information I needed most.
    Thank you Susmita for sharing..

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