So, you’ve created a set of amazing blog posts that rank well on Google, setup pop-up messages, email optin forms, and now generating a lot of traffic to your website. But, you’re still not getting any email subscribers. Sound familiar?
Well, you’re not alone. Many bloggers struggle with growing an email list because they often setup popup messages and email optin forms using default templates without even testing which forms work best.
This is where A/B split testing comes to the rescue. In this post, we’ll show you a few simple DIY A/B test hacks to boost your email lead generation today.
What is A/B Split Testing?
An A/B split test is a strategy marketers use to figure out the best version of a web page or an element of a website that outperforms the other. It’s done by creating two versions of the page or element you want to test and dividing the traffic between those two pages.
For example, HubSpot wanted to find out which color is best for a CTA (Call to Action) button on the website. They made two version of the website, one with a Red colored CTA button and the other with a Green button. The results showed that 21% more people clicked on the Red button than the Green button.
Much like CTA buttons and many other parts of website design, your email optin forms and pop-up messages also need to be properly optimized to get more people to subscribe to your email list.
Here are some the A/B testing ideas for growing your email list.
A/B Test Exit-Intent Popups
Exit intent popups allow you to show email optin messages at the very moment when a visitor is about to leave your website. Many businesses and bloggers use exit-intent popups to grab the attention of website visitors and make an offer they can’t refuse.
According to one study, blogger Ryan Robinson managed to grow his subscribers by 500% after setting up exit popups on his website. If you’ve already setup exit popups but not seeing any results, then obviously they need to be improved.
Create an A/B test with two different versions of your exit popup. Try different colors for CTA button, improving the copy, and change the lead magnet offer to see which one works the best.
Test Your Inline Embed Forms
Inline embed forms are quite popular among bloggers because it grabs the attention of the visitors without interfering with their user experience.
By embedding an email optin form in between the paragraphs of a blog post, you can also promote a special offer or a content upgrade when the user is fully focused on the content of the blog post.
Of course, it can be difficult to figure out the best place to insert the inline embed forms. Would it convert well if you place it at the bottom of the blog post or at the top? Should you use images? How many fields should the form include?
You can figure out the right combination using a simple A/B split test.
Use Different Yes/No Optin Forms
Yes/No optin forms, also known as multi-step optin forms, are the popup messages that asks users an intriguing question to grab the attention and convert them into email subscribers.
These forms use the power of Zeigarnik Effect, which is a psychological effect that explains the humans’ urge for completing an action. When a question is asked with multiple choices for actions, people have to answer it. It’s hard-wired into the human brain.
You can leverage psychological hack to increase conversions by creating powerful questions where users have to say Yes. To figure that out, you should setup A/B tests with different Yes/No answers.
For example, you can use your Yes/No form with a No answer that redirects visitors to a blog post where you get a second chance to try and convert them into leads.
You can also use the No answer to ask a few questions and figure out how you can improve your popups and your products.
Or, you can offer two different choices instead. Like letting users join a webinar or get cliff notes from the event.
Floating Bar vs. Slide-in Scroll Box
Floating bar and slide-in scroll boxes are highly effective methods of generating leads. If your main pop-up message didn’t convince visitors to join your email list, these two options will do the trick.
However, you shouldn’t include both floating bar and scroll box on your website. Including both with only make your website cluttered and full of ads, which will surely ruin the user experience.
So, how do you figure out which works best for your website? It’s simple, run an A/B test using the floating bar with one version of the website and the scroll box with the other version. It’s as simple as that.
How to Perform the Tests
Now, you’re probably wondering how to perform these tests on your blog, right? Well, there are many tools and plugins you can use to easily perform A/B tests on WordPress websites.
OptinMonster, for example, is a powerful lead generation software you can use to not only do all these A/B tests but also setup professional email optin forms and pop-up messages as well. The best part is even a complete beginner can easily setup an A/B test using OptinMonster.
There are many ways you can run A/B split tests to improve your website conversion rates. Be sure to experiment with new ideas to optimize and grow your email list.