Google today launched an entirely new instant recommendation based search engine, replacing the Google we all know and love with a real time user interface. It’s hard to put into words exactly what Google Instant is, so here’s an official Google video talking about the new interface:
For more information or to try Google Instant for yourself you can visit google.com/landing/instant/.
Google is now predicting and recommending search results before a user is even finished typing, leading to search results that change instantly as you type. The recommended searches however are no longer based on previous search history by other users, as they now appear to be heavily focused on major brands, television shows, movies, and corporate entities. Since Google Instant changes the very way users interface with Google, the implications of the effect it will have on Search Engine Page Results, Search Engine Optimization, and Search Engine Marketing are currently unknown even to Google. It is likely the industry as we know it is about to change drastically.